Since the 1998 launch of National Colorectal Cancer Awareness Month, Olympus has been actively involved in raising public awareness for colorectal cancer, and in fundraisers to support colorectal cancer research. Olympus pioneered the development of colorectal cancer screening and treatment endoscopic technology that identifies and remove polyps before they turn deadly. As a member of the National Colorectal Cancer Roundtable, Olympus has partnered with public, private and voluntary colorectal cancer organizations each year in fundraising cancer campaigns.

This year, actor Dennis Quaid joins the colorectal cancer campaign encouraging Americans over the age of 50 to get screened for colorectal cancer. In a new public service announcement created by Olympus and the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance, EIF's NCCRA, Quaid states, "You might look and feel fine, but once you turn 50, you need to get screened for colon cancer. I did." Quaid added, "Colon cancer was a taboo subject until recently. I figured if Katie Couric could have her colonoscopy broadcast on national television, I could speak out about having one. Hopefully, other baby boomers will talk to their doctors about it and get tested for this highly preventable disease." Olympus will donate 5 percent of the manufacturer's retail price of all Stylus digital cameras sold to EIF's NCCRA. So, if you are shopping for a camera anyway, check out Olympus.