Jamie Oliver, celebrated chef and concerned father, is determined to start a food revolution in school cafeterias. Feed Me Better is his campaign to ban junk food and get fresh, tasty and, above all, nutritious food back on the school lunch menu. According to Oliver's factoids, 92 percent of kids consume more saturated fats than the maximum recommended amount for adults. Childhood obesity is epidemic. Both saturated fats and obesity are linked to cancer. In addition, much of the food currently being served to children is devoid of vital nutrients necessary for healthy growth.

Initially, the going wasn't easy. Oliver challenged the lunch lady at Kidbrooke School in Greenwich to change the school menu with foods that are healthy. As the story goes, "Using culinary magic and legendary passion Jamie battled, negotiated, penny-pinched, cooked, chopped and peeled his way through his toughest challenge yet. It was very hard work. The kids cried. Parents slipped burgers to their children through the school gates. But in the end, Jamie had won over the council, the caterers and the kids. He proved that it was possible to switch from a junk food menu to providing nutritious meals like Hot & Kickin chicken and Sweet Potato and Lentil Korma."

The Feed Me Better website was created as a portal for the food revolution. The plan was to gather 10,000 signatures of people interested in recreating the school lunch menu to offering good nutrition and healthy food for children. Thousands of visitors turned to millions. Over five million people visited the website while Oliver's television show was on the air. Parents, teachers and school lunch ladies swarmed the forums with stories and suggestions on how to make a difference. The revolution has begun.