KitchenAid has gone all pink for Mother's Day in the Cook for the Cure breast cancer fundraiser for the Susan G. Komen Breast Cancer Foundation. In addition, if you purchase any pink KitchenAid countertop appliance online at Cook for the Cure, you will receive a free limited-edition Pink Plaid Better Homes and Gardens cookbook by mail. KitchenAid is developing a growing collection of pink kitchen products, with donations of $10 to $50 going to the Komen Foundation with each purchase. According to the company, since the 2001 launch of Cook for the Cure, they have raised over $3 million dollars through donation-with-purchase programs, special fundraising events, and auctions. It's very pink.
