For a health-informed public that is beginning to demand more nutrition and less fat in the food they are served -- fast food is falling out of its once favored position of popularity as a quick meal for kids. Who doesn't think that McDonald's and the golden arches are the unofficial defining symbol for fast food?

In response to the perception that fast food is not linked to good health, along with the negative image resulting from the book and movie Fast Food Nation -- and now the publication of a children's book Chew On This, which is co-written by Fast Food Nation author Eric Schlosser -- McDonald's has announced the creation of a Global Moms Panel. Nine women from six countries will advise the company on balanced and active lifestyle initiatives, restaurant communications and children's well-being.

Translation? McDonald's wants to find out how to market to moms who are interested in their children living long healthy lives free from obesity and the nutrition-deficient food that can increase the risks for major disease later in life, like cancer. Which has the potential for being a good thing if McDonalds does offer healthier food as a result of the recommendations from moms. If it's just a public relations campaign to improve a business image then I believe the public will see through it and the effort will backfire. According to Mary Dillon, McDonald's global chief marketing officer, "We want to become the best ally we can for moms and a true partner in the well-being of families everywhere." Time will tell.