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Functional food for health

Over the last two decades, the growing awareness about nutrition and the fact that all foods are not the same when it comes to good health, has spurred the trend of consumers demanding more food value for money spent. Companies vying for those dollars have been paying attention, according to a top ten list of functional foods published in an issue of Food Technology magazine. According to the Institute of Food Technologists, a nonprofit group that promotes sound science in the discussion of food issues, functional foods are foods or food components that provide a health benefit beyond basic nutrition.

Five of the ten functional food trends are:
  • Food for kids that are lower in fat, calories, sodium and sugar and higher the nutrients.
  • Organic foods that are grown without pesticides or cancer-causing toxic chemicals.
  • Phytochemicals that provide the antioxidants known to lower the risks of cancer.
  • Good fats in the way of healthier oils, like olive oil, that provide cancer prevention benefit. Foods that are rich in omega-3 fatty acids, like salmon.
  • Small portions of food such as the 100-calorie snack.
Basically, the trends in what consumers want, and what the market is beginning to offer to meet that demand, are foods that provide good nutrition, taste good and are fun. To read more about functional food trends, go here.

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