Greg Williams got the idea for a line of lip gloss with a .46-carat, manmade diamond inside the tube after watching high rollers at casinos buying fancy cocktails with diamond garnishes. When Williams and his wife, Gail Hill Williams of ACI Consulting Group, thought about ways to expand their company's outreach projects, they decided to focus on raising money for ovarian cancer and felt the lip gloss with a diamond inside might be the best choice for the new project. Smooches Kissing Gloss, made from natural ingredients with a berry-mint flavor, sells for $105 dollars and up to 30 percent of the profits go to the Ovarian Cancer National Alliance, an organization devoted to placing ovarian cancer education, policy and research issues on the agendas of lawmakers and health care leaders. Williams feels that ovarian cancer does not receive the same attention that breast cancer does, and he is hoping his new lip gloss will change that for ovarian cancer. Right now you can find Smooches Kissing Gloss at the Adam Broderick Salon and Spa in Ridgefield, CT., but Williams is planning on getting the lip gloss to high-end department stores, such as Bloomingdale's and Nordstrom's. Ovarian cancer is called the silent killer because usually there are no obvious symptoms until the disease reaches an advanced stage.
Photo credit: Aaron Flaum
