I admire the ambition and resolve of Jennifer Rogers, a 29 year old native from the San Francisco Bay Area who started a cosmetics company to fight cancer after losing her grandmother to a long battle with cancer. Sometimes it is good to know what is behind a product, and this is the story of why Rogers became determined to see her vision of a cosmetics company to help in finding a cure for cancer become a reality.

"When you lose hope you feel like you have lost everything. My grandmother was approved for clinical trials to test a very promising new drug that had recently been approved by the FDA for other cancer use. Traditional treatments had not worked and it really was our glimmer of hope at a devastating time. Two weeks after she was approved for trials she showed up as scheduled to receive the treatment and was told that her body was physically too weak for the medication and they sent her home knowing she would die. Watching her struggle with cancer and never complain or give up the fight has forever changed me."

Someone asked Rogers what made her think she could start her own cosmetics company, and she replied, "Nobody ever said I couldn't." She first entered her cosmetics company idea in the Visa Challenge Ideas Happen contest. While her idea was well received, she did not win. This didn't stop her though, and in 2004 she launched Parlay Cosmetics on her own. Parlay donates 50 cents of every product purchase to the Cancer Research and Prevention Foundation. Parlay means to take original winnings and bet on an upcoming event. With cosmetics named Roulette Rouge, Dice Rollin' Diva, Blackjack Babe, Showdown Shimmer Paints and Payline Princess Eyeliner, you can bet on Roger's new cosmetic company to be a winner.