Cigarettes remain the only legal product that kills half of its regular users when consumed as intended by the manufacturer. -- World Health Organization

Tobacco: deadly in any form or disguise is the theme of the World Health Organization, WHO, World No Tobacco Day. According to WHO, the variety of tobacco products manufactured and marketed worldwide continues to expand. For example, new types of flavored, natural or organic and roll-your-own cigarettes are often advertised and marketed with names and packaging that might mislead consumers into believing that they are less dangerous than conventional cigarettes.

The youth continue to be targeted by advertising and products that are deceptive and meant to conceal the fact that tobacco is being used. Some tobacco products are being made to look like candy. One of the products contains compressed tobacco powder along with sweeteners, mint and other flavorings, and resembles a brand of popular breath mints. While the tobacco industry continues to deny their intent is to target the young, anti-tobacco activists point to tobacco products that are flavored with sweeteners to taste like candy and come in chewing gum-style packaging. You know, it is a common tactic of the guilty to proclaim innocence. But just saying it isn't so doesn't work because the eyes don't lie. If it looks like a duck -- and walks like a duck -- it's a duck. Deception is the tobacco industry's duck. For more information, visit WHO's World No Tobacco Day.