New Zealand health authorities are investigating what they feel to be extravagant health claims by companies trying to sell goji juice as a cure for cancer. In New Zealand, that kind of health claim is illegal. That kind of health claim is illegal in the United States as well. There might be a single magical berry that can cure cancer, but without rigorous scientific study, who can say for sure? Certainly not the manufacturers of goji juice, or those who seek to profit from the sale of goji juice. Not without scientific proof.
I am inclined to believe it is healthy for you, and does provide antioxidants that do have cancer prevention value, because it is a berry. Most berries have been shown to offer cancer prevention in supplying the body with vital nutrients essential to good health. But that is far cry from believing goji juice is a cure for cancer.
Common sense would keep us from buying into flamboyant claims that can give someone diagnosed with cancer false hope. A cancer diagnosis can create intense levels of fear and sometimes, a willingness to set aside normal and sensible judgment. Most of the nutritional experts are suggesting that given the current price of a goji juice drink, similar berries, fruits and vegetables might be more cost effective in getting the same antioxidant and nutrition value.













1. I am a seller of Goji Juice from Freelife International. In regards to this recent news article, it is such a bummer when you have people out there making outrageous claims just to sell a product. I agree that Goji Juice does have its set of health benefits or else I wouldn't be selling it. But ultimately these types of natural supplements, not approved by the FDA, should be considered carefully for those suffering from major health problems. What I mean by this is that people should always consult with their doctor when taking something for their health.
To simply consume somethng based on unfounded claims is careless and irresponsible. But then again, I thought I read in the news article that it was a doctor who recommended Goji Juice to his/her patients.
This is certainly a tough arena since those who sell alternative health supplements are bound from making any health claims. With that said, what is it that we are selling if we can't tell people what it may be able to do for them? Obviously these products exist for a reason and for the most part, there are legitimate companies out there who spend a lot of money researching the potential health benefits their product(s) may offer.
But you have to admit, some of these people on these natural supplements wouldn't continue to repeatedly purchase them if it wasn't doing something for their health. Heck, this market wouldn't exist if these types of products were ineffective.
Just my two cents.
Posted at 11:40AM on Jun 9th 2006 by Jamie