It is a well-known research-based fact that women who breastfeed have a decreased risk for developing breast and ovarian cancer. Which makes the story of Victoria's Secret nebulous breastfeeding policy and the unfortunate experience of a breastfeeding mother from Wisconsin relevant. Rebecca Cook was shopping with a friend at a Victoria's Secret store last week when she asked if she could use a dressing room to breastfeed her baby. The store clerk told her no and led Cook and her infant to an employee restroom. Cook says when the clerk opened the bathroom door, the inside of the bathroom was disgusting. At that, Cook told the clerk "No, I don't eat in the bathroom and my daughter doesn't eat in the bathroom." According to Cook, the stork clerk told her that using the dressing rooms for the purpose of breastfeeding would be unsanitary because people change in them.
Cook, with other nursing mothers, staged a breastfeeding sit-in protest outside the Victoria's Secret store. They believe that a company that has made their fortune from breasts is discriminating against nursing mothers. In addition to the protest in Wisconsin, similar protests were held in front of Victoria's Secret stores in several states by nursing mothers who have been denied the right to breastfeed in a public place.
Breastfeeding being unsanitary is absurd and I have to question the attitude and motive of the sales clerk who handled Cook's request for a dressing room, or even just a place to sit in the back of the dressing room hallway, by leading her to an unclean employee restroom as the only place to breastfeed her infant. Victoria's Secret needs to make it abundantly clear they support nursing mothers who shop in their stores. If breastfeeding is a health benefit for the mother in cancer prevention, and she chooses to breastfeed her baby for the many benefits to her baby's health and her own, is she supposed to stay home for a solid year or more until she is done breastfeeding? What do you think?











1. Enough to give me a migrane. Simply an attempt at sensationalism and exploitation. Really, what are the chances that Victoria had an unclean restroom? Wouldn't any clothes merchant prefer to let customers nurse in a dressing room rather than a public bath? Of course Victoria built her fame(post 19th century that is)on breasts but this attack is too opportunistic. The battle for brest feeding was won by my wife and her laLeche League members some thirty years ago. One of youth's problem is that they think every issue is new and theirs to conquer.
Posted at 10:53AM on Jul 3rd 2006 by carperry