There are many proud sponsors of the Susan G. Komen Breast Cancer Foundation Race for the Cure -- American Airlines, Yoplait, Ford, Kelloggs, New Balance, Ultra Quilted Northern, Remax, Sun Chips, and Zeta Tau Alpha Fraternity. And new this year is Coldwater Creek -- a company that specializes in women's apparel, jewelry, accessories, and gifts. Tucked away in Sandpoint, Idaho, Coldwater Creek offers merchandise through a number of retail stores across the country, through direct-mail catalogs, and through their website too. And now they offer something more -- the IN PINK Collection. Ten percent of each purchase from this collection of clothing and accessories goes directly to the Susan G. Komen Breast Cancer Foundation. And for each visor purchase, 100 percent of the profits are donated.

At Coldwater Creek, more and more women are being touched by breast cancer -- employees, co-workers, family members, friends, and customers. Breast cancer is a widespread disease that needs widespread support. So those at Coldwater Creek are reaching out and joining the ranks of supporters. And they are giving back to the many women who have supported them over the years. One small step by one company can make a world of difference.