Pierce Brosnan has been named 2006 Lee National Denim Day ambassador. The event, the world's largest single-day fundraising campaign for breast cancer, which is held on October 6, encourages millions of women and men nationwide to wear their favorite jeans and make a $5 donation to support breast cancer research, education and outreach.

For the 11th annual National Denim Day, Lee Jeans is joining together with the Entertainment Industry Foundation's Women's Cancer Research Fund. The Women's Cancer Research Fund was established to support research, education, and outreach programs for more effective approaches to the early diagnosis, treatment and prevention of all women's cancers. Honorary chairs include Kate Capshaw and Rita Wilson.

Last year, more than 29,000 companies participated in the fundraiser, raising more than $8.6 million dollars. In the last twenty years, the event has raised more than $61 million dollars in support of breast cancer programs. To register for the event, make a donation, find event ideas or shop for Pink Ribbon Jeans, visit the Lee National Denim Day website.