Safeway, a major-chain grocery store, announced that it has raised a whopping $5.1 million dollars during its Prostate Cancer Awareness Month fundraiser in June. In just six years, Safeway has raised more than $17.8 million dollars to benefit the Prostate Cancer Foundation for prostate cancer awareness and research. In addition to the traditional solicited customer donations at checkstands they do each year, Safeway also attributes its fundraising success this year to Safeway employees who held parking lot barbecues, carnivals, book sales, and raffles.
As I said in an earlier post about Safeway's fundraising abilities, they are one of the most effective organizations to raise donations for cancer charity. Because it is seldom possible to get out of a grocery store without spending several hundred dollars, adding one more dollar for a worthy cause is easy to agree to do.
