Health ministers will be taking a look at current food industry advertising rules, and if they are strict enough to protect the health of its country's children. The Cancer Council NSW does not think so, based on a study they conducted regarding snack and fast food companies advertising aimed at children.Based on the study, Cancer Council NSW's nutrition manager, Kathy Chapman, accuses the junk food and fast food segment of the food industry of ignoring regulations and a voluntary industry code on how targeted the advertising is for children, when giveaway toys and movie tie-ins with fast food meals and similar products were central to many ads to which children are exposed. According to the research, nearly a third of all television advertising aimed at children is for unhealthy or nutrient-deficient foods.
The television advertising aimed at children is called pester power, and with the continuing rise in childhood obesity, the Cancer Council NSW wants food industry regulations enforced and the offenders penalized.
