Celebrity fashion photographer and co-founder of Dazed and Confused Magazine Rankin has launched a worldwide exhibit of his photographs conveying the special bond between women with breast cancer and the special family member or friend who comforted and accompanied them through the challenging days and nights from diagnosis to survivorship during the breast cancer journey.

Breast Friends is a photographic endeavor to capture the emotions of thirty international celebrities including Marcia Cross, Jerry Hall, Rosanna Arquette and Ronan Keating who have all been touched by breast cancer. Rankin began this campaign six months after he lost his mother Anne to lung cancer. He realized how important the bond between best friend and someone struggling to survive cancer can be when his mother died only weeks after she lost her husband, Rankin's father, to a heart attack.

Rankin is quoted as saying, "I thought my mother would have lasted another six months as she seemed so strong but the minute my dad died she deteriorated within a week." In July, supermodel Elle MacPherson helped Rankin with the initial launch of the Breast Friends campaign at the Oxo Tower Gallery in London. From there the exhibit will travel worldwide.