One hundred percent of the net proceeds from Warriors in Pink merchandise will benefit the Komen Foundation. The collection includes t-shirts, men's thermal wear, gear and temporary tattoos for kids. The items feature bold symbols that represent the warrior spirit of taking charge, living out loud, harnessing power and standing together.
Ford's long standing efforts to the fight against breast cancer has supported the Komen Foundation for twelve years and has contributed more than $87 million in donations.
The cast of ABC's Greys Anatomy will help Ford by appearing in a communication campaign designed to raise awareness of the Warriors in Pink. The doctors and interns of Seattle Grace Hospital show their passion for Ford's Warriors in Pink clothing with a series of ads starting September 4th. Characters such as Derek Shepherd, Preston Burke, George O'Malley, Alex Karev, Richard Webber, Callie Torres, Christina Yang, Miranda Bailey and Addison Shepherd appear in the upcoming ads.
The Ford Motor Company raised over $1.6 million dollars from its Lilly Pulitzer designed breast cancer awareness scarf in 2005. The 2006 scarf will feature Warriors in Pink symbols and is available starting in October at www.fordcares.com.
