Pink Pony is the catch phrase for Ralph Lauren's initiative in the fight against breast cancer. Not only does Ralph Lauren support the fight by donating 10 percent of the proceeds from Pink Pony products to charity, but he has his own charity -- The Pink Pony Fund for Cancer Care and Prevention.The Pink Pony Fund is a worldwide philanthropic effort. In the United States alone, Pink Pony recipients include Women's Cancer Research Institute at Cedars-Sinai in Los Angeles, Memorial Sloan-Kettering Cancer Center and Breast Cancer Research Foundation in New York City, Prevención, Inc., and Nina Hyde Center, both in Washington, D.C.
One of the premiere services provided by the Ralph Lauren Center for Cancer Care and Prevention is the patient navigator -- a concept created by Dr. Harold Freeman, medical director of the Center. Navigators assist patients and family members with access to health-care services and help them move with ease through the medical system. Navigators help patients with communication barriers, financial concerns, insurance difficulties, emotional issues, and more.
There is more than meets the eye when it comes to the pink pony. It is not merely a fashion statement that happens to kick a few dollars toward breast cancer research. It is a statement of true compassion and concern and commitment. It is a symbol of one man's hard work over the past 15 years to make a difference in the lives of women everywhere.
