I just read a breast cancer survivor's commentary about the color pink -- about how she hates pink, is sick of seeing pink, is tired of companies capitalizing on the breast cancer color in order to sell products. She calls the color wimpy and too feminine -- and while she accepts that she may just be grumpy about this topic, she is not too happy that pink is the color that symbolizes a serious disease. She would have preferred red or purple, colors that signify strength and power. But pink is what we've got -- and I happen to be okay with it.

I'm okay with pink because I like the color. I'm okay with it because it's recognizable -- and there can't be too many people out there who don't know that pink and breast cancer go hand in hand. To me, the color itself raises awareness. If I buy a pink vacuum cleaner and am reminded of the words breast and cancer each time I suck up dirt from my carpet, then I'm in the loop -- even if minimally. And if it prompts me to check my own breasts or schedule a screening appointment, then I benefit. I'm not sure a green vacuum cleaner would have the same effect. And when I wear my new Key to the Cure t-shirt -- with a pink ribbon gracing the front -- and someone inquires about the shirt, I will have an opportunity to spread some words about breast cancer. Pink doesn't have to be wimpy. It can be powerful.

There are surely companies out there taking advantage of the color pink because it sells. But if sales truly benefit breast cancer research, then it's a win-win situation in my opinion. I am happy that $31 of my $35 t-shirt goes directly to breast cancer initiatives. Sure, the shirt was a bit expensive. But so is breast cancer -- and I have the bills to prove it -- so if simply buying a pink ribbon t-shirt allows me to walk around as a billboard and allows breast cancer research some more momentum, then I am game.

I will wear my new shirt when I run in the Making Strides Against Breast Cancer 5K event in two weeks. And I will wear a bright pink ribbon in my hair. And I may even wear pink shorts. Because I think pink is empowering. And I'm happy it's everywhere -- because it illustrates that breast cancer is everywhere. And that is not okay.