Writer Richard Morris of www.breadandmoney.com coins the word nutritainment in a recent article about foods that are hyped to magically make us healthy -- foods that can cancel out cancer and wipe out heart disease. Nutritainment is nutritional news delivered in entertainment-like fashion, designed to urge consumers to buy into the latest, greatest super foods. Yet making small changes in diet -- what most consumers will do -- to incorporate these so-called powerful products is unlikely to do much good, Morris says. And he offers some thoughts on why the media continues to force this news down our throats and why we continue falling for their tactics.

Morris says human nature and marketplace economics motivate those engaged in nutritional sciences to strive for media attention and exposure. As a result, bits and pieces of nutritional studies make their way to medical journals and then land in media's lap through press releases. Some will even ghostwrite nutrition articles to promote products. These articles end up in the hands of the media and spread like wildfire to the public, in as-is format. Consumers may be left with the notion that these bits and pieces are important, relevant, non-biased research -- when this is not the case.

Morris says knowledgeable health experts who have the time to accurately report on important nutrition news are scarce. And when they do have time to share words of wisdom that really do matter, the packaging of the news is often technical and not so sensational. A headline that reads, Pomegranate juice packs power to prevent cancer will bury a scientific -- yet more accurate -- headline. Catchy headlines grab readers, and readers buy products. But headlines can be misleading -- and pomegranate juice alone is not likely to have many health benefits.

There are also issues with advertising and editorial content, according to Morris, who compares overall good nutrition to car maintenance. "Just like changing the air freshener in your car won't prevent a breakdown if the car desperately needs a tune-up, adding one item of magical food to your diet won't protect you from a breakdown either," he says and shares that a complete dietary makeover is what's necessary for good health -- that and stress reduction, physical activity, emotional balance, and life fulfillment. A quick dose of pomegranate juice may not do the trick. But a steady, consistent dose of these items will.