Today is Lee National Denim Day, the world's largest single-day fundraising campaign for breast cancer, which encourages millions of women and men nationwide to wear their favorite jeans and make a $5 donation to support breast cancer research, education and outreach.In addition to celebrity spokesperson Pierce Brosnan's campaign efforts, cast members Steve Carell, Rainn Wilson, John Krasinski, Jenna Fischer and B.J. Novak of NBC's The Office have appeared in a Lee National Denim Day public service announcement (PSA) supporting the cause in the usual slant of dark comedy they employ at Dunder-Mifflin each week during the award-winning show. If you missed the PSA, it can be viewed as a YouTube video here.
Celebrities Heidi Klum, Kate Bosworth, Don Cheadle, Brandon Routh, Kerry Washington, Gabrielle Union, Ellen Pompeo, Ginnifer Goodwin, Ben Stiller, Julianne Moore, Richie Sambora, The Fray, Cheyenne Kimball, BJ Novak, Jenna Fischer, Rainn Wilson, and John Krasinski have decorated jean pockets for an auction to benefit Lee National Denim Day in support of Women's Cancer Programs of the Entertainment Industry Foundation. The celebrity designed and autographed denim jeans will be auctioned on Charity Folks. Today is the last day to bid.
Last year, more than 29,000 companies participated in the Lee National Denim Day fundraiser, raising more than $8.6 million dollars. In the last twenty years, the event has raised more than $61 million dollars in support of breast cancer programs.
