A new line of pomegranate-based supplements, called Pomology, will be revealed this weekend at the 2006 Expo Trade Show in Baltimore, Maryland. According to leading nutritionists and fitness experts, "each product contains a premium blend of proven ingredients that consumers can utilize for immediate relief and long-term health benefits." Target shoppers are those seeking a boost in heart health, prostate health, antioxidant health, joint health, and menopause. Pomegranates, known for anti-inflammatory effects and high levels of antioxidants, have been used medically for thousands of years and have recently been making headlines for their power to knock out all kinds of health problems, including cancer. Pomology was founded in 2005 by a team of nutritionists and athletic performance experts who created formulas that meet varying lifestyle needs. This product line is promoted as one of highest quality and efficacy.
The information detailed above came directly from a press release.
A few days ago, I wrote a post about Richard Morris of www.breadandmoney.com who argued that sensational press releases about miracle products and potions often land in the hands of the media who broadcast them to the public in a this-will-fix-all-your-problems fashion. Morris states that no one product will fix what ails us without the proper balance of a handful of other practices -- like relaxation, stress reduction, and exercise. It's just not likely that Pomology supplements will result in "immediate relief and long-term health benefits." It's just not. Yet that is what we might gather from this press release. And unless we take on a full-scale lifestyle overhaul, what we gather from taking supplements such as these might just be a whole lot of nothing.
1. While I agree that in many cases vitamin supplements and especially weight loss products make claims that are outrageous, I think that the press release you point out is only pointing out the benefits that their ingredients may have been found to contain. I am a very health concious person and after checking out Pomology's formulas, it looks like they have some ingredients that would help someone right away. And if all the research on antioxidants is correct, then there should be some long-term benefits.
You may want all companies to not point out benefits that are actual or perceived, but when companies sell products, they are going to point out those benefits. And as a consumer, I want to know about them.
Posted at 4:23PM on Nov 6th 2006 by Mary Ellen