Each year, Hallmark offers a specially-designed, one-of-a-kind greeting card in honor of breast cancer awareness month to remind women of the importance of early detection. Consumers can join the cause -- Cards for the Cure -- by picking up these cards at Hallmark Gold Crown retail shops and by sending them to women in their lives. Cards are available while supplies last through October 31. And they are free.

Hallmark has supported the Susan G. Komen Breast Cancer Foundation for eight years now -- and in addition to the Cards for the Cure initiative, Hallmark offers several items for sale and will donate 10 percent of profits to the Komen Foundation. The breast cancer awareness gift collection includes an exclusive CD by Grammy award winner and breast cancer survivor Olivia Newton-John, a keepsake angel ornament, note cards, a pink suede journal, and pink champagne glasses.

Breast cancer awareness is a personal initiative for those at Hallmark. It has touched family and friends and employees and customers. And so they are commitment to the cause. And they have already made a difference with the $2.3 million they have donated over the years to the Komen Foundation.