Sabrina Weill, CEO of Weill Media and former editor-in-cheif of Seventeen, accomplished a big thing on Monday. She launched her own website. And she hopes it will inspire others to do big things.

Weill is partnering with newspapers, television shows, magazines, radio shows, and websites and is asking professionals at these media spots to add a Halo Link to stories they feature about individuals in the midst of personal crisis who represent larger social issues such as autism, child neglect, poverty, cancer, crime, and natural disasters -- and who need financial assistance as they journey through difficulty.

The Halo Link will deliver readers directly to Weill's website where they can make a difference in the lives of those who need a little boost.

Weill's motivation comes from a news story she heard about a mother who saved enough money from recycled cans to send her four children to college. Weill wanted to send this woman a check but didn't know how to locate her. The next day, a friend shared she wanted to do the same thing but was stuck. Weill and her friend wanted to help. They just didn't know how to reach out.

Weill wanted to make it easier for others to locate potential recipients of their good will. And so ProjectAngelMom.com was born.

"In the wake of recent tragedies, and with the holidays upon us, I keep hearing people say they are looking for more personal ways to make a difference," says Weill. "Even if someone only has $5.00 to give, it adds up and can make a huge impact."