Bubble bubble boil and trouble, look what the soft drink industry scientists have conjoured up as a way to boost the sagging sales of the sugary calorie-laden beverages an emerging weight conscious nation has begun to reject in favor of healthier choices in quenching thirst. Hoping to appeal to the battle-of-the-bulge crowd and school administrators looking to ban soft drinks from school vending machines, beverage makers like Coca-Cola, Nestle, Snapple and Celsius are hoping consumers will be drawn to try drinks said to boost metabolism and burn up to a 100 calories per drink. Made with green tea and caffeine, the new product does not come cheap. A four-pack of Celsius costs $6.99, according to the price quoted in the LA Times New soft drinks claim to speed up metabolism.
Granted, based on previous research findings, the antioxidant epigallo catechin gallate (EGCG) found in green tea holds some promise in cancer prevention, but loose-leaf green tea is far less expensive than the new soft drinks being marketed as a replacement to obesity-inducing soft drinks. The new drinks are also causing some scientific eyebrow raising as to the true weight loss the consumer might realistically expect to experience.
I am not against healthier drinks, but in this case, it seems as if the simple exercise of moving more, eating less and drinking eight ounces of water a day might be as effective, if not more effective, in maintaining a healthy weight. For the antioxidant benefit of EGCG, a cup or two of green tea. I could be wrong about the new soft drinks, but at this point in time, I remain hesitant to embrace negative-calorie magic bullets.
I am curious: Will you try the new drinks? Do you think they are worth the price?
1. As it was spotted earlier, "Calorie Burning" Enviga drink is a nothing more but a fraud. I posted the article from "Common Dreams" on my blog - http://weightloss.immunodefence.com/2006/12/calorie_burning_enviga_tea_dri.html.
Please, don't consider this as a spam. To sum the article up I can only quote:
"If you want to lose weight, drink less Coke, not more Enviga".
To be honest, it's very pleasant to see that there are more and more articles which are delivering the simple message - take care of your eating habits, mind the proper nutrition, do regular exercises and you will prevent many immune system disorders/diseases, such as cancer, allergy, etc.
Posted at 8:42PM on Dec 29th 2006 by Andrei