In observance of National Colon Cancer Awareness Month, the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance, EIF's NCCRA, is offering free laughing gas, an air-freshening product, if you contribute $20 dollars or more to help support the organization's colon cancer awareness and research programs.

According to philosophy, makers of laughing gas, they may create a bit of bathroom humor with the new laughing gas product, but the fundraising effort for colon cancer awareness, screening and research is definitely no laughing matter. In addition to the EIF's NCCRA free offer of laughing gas, philosophy is donating 100 percent of net profits of the sale of laughing gas to support EIF's NCCRA. "Give your bathroom the aroma of a great-smelling bakery, and every time you give a quick spray, remember you are also helping to help fight colon cancer."

In 2000, Katie Couric, Lilly Tartikoff and the Entertainment Industry Foundation established the National Colorectal Cancer Research Alliance. Since that time,  public awareness about colon cancer has led to a 20 percent increase in colonoscopies nationwide. University of Michigan researchers refer to this as the "Couric Effect."