Ten years ago, Nina Barough, with no previous experience in fundraising, power walking or marathons, woke up one morning with what seemed to her a brilliant idea – to power walk the New York marathon in a decorated bra to raise money for breast cancer. Barough was simply looking for a way to make breast cancer fundraising fun. The first year, thirteen women joined her in the New York marathon.

At the time of her brilliant idea, Barough did not suspect she had breast cancer. One year after the first walk, Barough was diagnosed with breast cancer. While she was undergoing surgery and cancer treatments, those around her decided to power walk the London Marathon as a way to show their support for her. The London Marathon walk was a huge success, raising over £25,000. After this Walk the Walk, the decorated and designed bras were auctioned.

In the spring of 1998 a Walk the Walk team entered the London Marathon, but places were limited, and only 25 people were able to register. Another 25 were denied entrance into the marathon. Nina decided to create a marathon for those left out. She came up with a marathon that started at midnight and ended at seven in the morning the day of the official London Marathon. The Moonwalk has become a wildly popular and major annual event.

Since its humble beginnings, Walk the Walk has become a worldwide annual event and has raised excess of £2.5million for breast cancer research and cancer care programs.