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Posts with tag G.

Where does all the cancer money go?

Ever wonder where your money goes when you make a charitable cancer contribution? Well, here's the lowdown on how the Susan G. Komen Foundation spends their donated funds.

For 25 years, this world's largest and most progressive grassroots network of breast cancer survivors and activists has allocated 33 percent of all dollars for research and awards, and 29 percent for education. Fifteen percent of donations are spent on screening, eight percent on fundraising, and eight percent on administration. Finally, seven percent goes towards treatment.

Komen professionals say they are extremely careful about how they spend the dollars entrusted to their care. And that makes me happy.

I AM THE CURE is new Susan G. Komen battle cry

I AM THE CURE is the Susan G. Komen new rallying cry. Intended to urge us to take an active role in our own breast health and remind us that we all play an important part in finding a cure, these are words to live by. I think I won't soon forget them -- because I have a new key chain inscribed with all four of them.

My aunt just participated in the Aspen Race for the Cure, and she sent me all the goodies she picked up at the race. She gave me the Ford Warriors in Pink scarf -- I've always wanted one and can't wait to wear it on October 20 when I run in my local Making Strides Against Breast Cancer event. She also passed on to me a race t-shirt, the sign she wore on her back -- in celebration of my beautiful niece Jacki, it read -- and pink ribbon magnets, sunscreen, a Warriors in Pink temporary tattoo, and all sorts of other little trinkets. The key chain was one of them.

My new key chain features four different sized pink metal circles, each one dangling from the key ring. On each circle, there is one word. From the smallest circle to the largest, the words I -- AM -- THE -- CURE appear. All on their own, these circles are pretty powerful. But there's more. On an insert that came with the key chain is an explanation for each circle.

Continue reading I AM THE CURE is new Susan G. Komen battle cry

Ford unveils 2008 breast cancer Mustang

Ford has officially unveiled its 2008 Warriors in Pink Mustang. Available in three colors -- black, metallic silver, and performance white -- this breast cancer-inspired car features a pink ribbon and Pony fender badge, pink striping on the rocker panel, and pink stitching on its charcoal leather seats, steering wheel, and floor mats. Only 2,500 of these Mustangs will be built, and the car will be available in the V6 coupe and convertible models.

Ford has given more than $90 million in cash and donations to Susan G. Komen for the Cure over the past 13 years. This Mustang is their latest philanthropic endeavor, and they expect to generate $500,000 in funds for this organization.

Ford says winning the race against breast cancer takes a whole lot of horsepower. And now they are adding more muscle than ever to the fight.

Chemicals to blame for majority of breast cancer cases

A bundle of scientific reports indicate more than 200 chemicals, found in the air and in consumer products, cause breast cancer in animal tests.

Researchers report in an American Cancer Society publication that reducing exposure to such compounds could prevent many women from developing the disease.

Family history and genetic make-up are responsible for only a small percentage of breast cancer cases. Environmental and lifestyle factors, such as diet, are most likely involved in the majority of cases, say experts.

Continue reading Chemicals to blame for majority of breast cancer cases

Thought for the Day: What kind of world do you want?

John Ondrasik, the man and musician behind the band Five for Fighting, has released a new album and a new website that just happens to benefit the Breast Cancer 3-Day, a 3-day, 60-mile walk sponsored by Susan G. Komen For the Cure.

Think about this:

Ondrasik's new album, "Two Lights," features a song called "World" which is in heavy rotation on pop radio stations across the country. This single is the inspiration for Ondrasik's new website, What Kind of World Do You Want -- the first video community that gives back by allowing visitors a chance to make a difference.

This is how it works: reveal what kind of world you want and help raise money for charity by watching videos or creating and uploading a video of yourself, your friends, or your family. In your video, answer the question What Kind of World Do You Want? and then choose which charity you wish to help fund.

In addition to the
Breast Cancer 3-Day, selected charities include the Fisher House, Save the Children, Autism Speaks, VH1 Save the Music Foundation, and NY Police and Fire Widows & Children. Video clips describing each charity, a message from Ondrasik, and a video of the song "World," are all featured on the site.

Mustang goes pink for breast cancer cause

Seven years ago, my husband and I owned a Mustang GT. A black one with black leather interior. Our car was clean and waxed and clear of clutter. It was small and sporty and we loved it. Others loved it. We were cool. We thought so, anyway.

We don't think we are so cool now, however. We are happy, with our two children, our dented and dirty Honda Odyssey mini-van, and all the gear -- books, toys, wet wipes, a scooter, a Big Wheel, and even a little potty -- that fills the vast space of our latest vehicle. But I am not sure anyone would ever call us cool as we cruise around town in our family ride.

My husband, John, dreams of getting another Mustang. And he's primed our three-year-old son for the same dream. Danny can spot a Mustang a mile away, regardless of its year, its color, or its condition. He loves a rag-top. He prefers yellow. And he promises to buy his daddy a black Mustang as soon as he wins the lottery.

I told John last night that Ford is about to release a new Mustang, with both the exterior paint and interior stitching trimmed in pink. "Let's get it," John said, without hesitation. He isn't worried he'll look less than macho in a pink Mustang. He just wants one. And while his intentions faded a bit when he learned Ford will offer only V6 models, he still thinks a pink pony car is a cool concept.

Not everyone likes the idea of a Mustang marketed at women, says analyst Erich Merkle of IRN Inc. in Grand Rapids who adds that the Mustang is an iconic brand based on a special mix of speed and testosterone. Ford should not mess with success, he believes.

But Ford expects its Warriors in Pink trim package, slated to release this summer, to be nothing short of a success -- in more ways than one.

A portion of Mustang profits will be donated to Susan G. Komen for the Cure for breast cancer research. Ford has long been a sponsor of this organization and over the years has donated $87 million. In addition, the pink initiative could attract new buyers to the car, marked by slipping sales in recent months.

While all details have not been released, the newest Mustang will be available in a few colors, and customers will have the choice of convertible or hardtop.

Thought for the Day: Komen slogans pack a punch

The Susan G. Komen Breast Cancer Foundation recently revamped it's entire campaign landscape. There's been a name change -- Susan G. Komen for the Cure -- and an infusion of more than $1 million into advertising, and a logo redesign, and a whole slew of new slogans intended for magazines and websites and billboards and t-shirts.

These changes mark the 25-year anniversary of one woman's gift to her sister, Susan G. Komen, who lost her battle with breast cancer at the age of 36. This gift -- the now powerful Susan G. Komen for the Cure -- is most known for its Komen Race for the Cure, a nationwide fundraising and awareness campaign featuring races attended by more than one million participants.

Soon, this group may be known for even more.

Sister Nancy G. Brinker, a breast cancer survivor herself, says, "It's high time we took ownership of the strides we've made and declare our uncompromising commitment."

Brinker's declarations are flying. Some people think they are offensive. Others disagree. I won't share my opinion on this Thought for the Day just yet -- because I don't want to sway any opinions. But I'd love to hear your take on this Komen approach to stamping out breast cancer.

Think about this:

Some print and poster ads will feature a woman wearing a tank-style undershirt that says, "When we get our hands on breast cancer, we're going to punch it, strangle it, kick it, spit on it, choke it and pummel it until it's good and dead. Not just horror movie dead but really, truly dead. And then we're going to tie a pink ribbon on it."

Another ad states, "We only focus on one thing. Or, depending on how you look at it, two."

Another states, "If you're going to stare at my breasts, ... you could at least donate a dollar to save them."

Don't fight crowds -- fight cancer with Komen Foundation

The Susan G. Komen Breast Cancer Foundation wants help fighting breast cancer. So forget about fighting crowds this holiday season -- help fight cancer instead.

The Komen Marketplace is offering two specially designed holiday greeting cards this year, available for purchase on-line through December 8.

Prices for cards, that can be personalized with an individual name, a company name, and a special message, range depending on the card. One option costs $1.30 to $1.40 per card, plus nominal printing fees. Another option costs $5.00 per card, with no printing fees. For this option, The Komen Foundation will also print envelopes with mailing and return addresses. They will even stamp envelopes and drop the cards in the mail too.

Fifty to 100 percent of sales will benefit the fight against breast cancer. And 100 percent of the cards will spread hope and promise through messages like this -- The best gifts are wrapped in the joy we give to others. Happy Holidays. This card has been given to you as a special tribute in support of the Susan G. Komen Breast Cancer Foundation.

Hallmark offers breast cancer greeting card for free

Each year, Hallmark offers a specially-designed, one-of-a-kind greeting card in honor of breast cancer awareness month to remind women of the importance of early detection. Consumers can join the cause -- Cards for the Cure -- by picking up these cards at Hallmark Gold Crown retail shops and by sending them to women in their lives. Cards are available while supplies last through October 31. And they are free.

Hallmark has supported the Susan G. Komen Breast Cancer Foundation for eight years now -- and in addition to the Cards for the Cure initiative, Hallmark offers several items for sale and will donate 10 percent of profits to the Komen Foundation. The breast cancer awareness gift collection includes an exclusive CD by Grammy award winner and breast cancer survivor Olivia Newton-John, a keepsake angel ornament, note cards, a pink suede journal, and pink champagne glasses.

Breast cancer awareness is a personal initiative for those at Hallmark. It has touched family and friends and employees and customers. And so they are commitment to the cause. And they have already made a difference with the $2.3 million they have donated over the years to the Komen Foundation.

Sunday Seven: Seven super breast cancer websites

When a question or concern or worry related to breast cancer pops into my head, I typically find myself parked in front of my computer in search of instant answers, instant comfort, instant wisdom. There are several different websites I consult -- each one different from the others, each one complementing the others. They are my reference tools, my handbooks, my encyclopedias. They offer me a clear picture of a confusing, cloudy disease. And here they are -- seven super websites that have been become staples in my life.

Continue reading Sunday Seven: Seven super breast cancer websites

Even hard drives available in breast cancer pink

I'm not sure it matters what color computer hard drives come in. What does matter is that the Seagate Pocket Hard Drive has partnered with one of the leading breast cancer foundations -- the Susan G. Komen Breast Cancer Foundation. And to signify this partnership, Seagate has chosen the power of one color that really does matter when it comes to breast cancer causes. Pink.

Ten percent of the price of this 6-Gbyte drive will go to the Komen Foundation. Seagate, also a sponsor of the Komen Race for the Cure in San Francisco, reports that the drive comes preloaded with songs and videos from popular musicians -- like Joan Jett, Stefy, Toby Lightman, and more. The hard drive will be sold through Amazon.com and Buy.com for an estimated $109.

Ford's Warriors will bang their drums on ABC's The View

This past week saw the launch of a first-ever partnership between Ford and ABC's The View. As part of Ford's Warriors in Pink initiative -- a campaign to get women everywhere to join the battle against breast cancer -- the co-hosts of The View during the month of October will feature Warriors sharing their personal stories of support and commitment in the fight against breast cancer.

On September 12, The View's call out for Warriors began online at abc.com
(keyword: theview) where viewers are asked to submit stories about the breast cancer Warriors in their lives. Then each week in October -- Breast Cancer Awareness Month -- a different Warrior will be selected to appear on the show.

Also part of the show will be an audience give-away, featuring merchandise from Ford's Warrior collection. Beginning October 2, viewers will have the chance to purchase a limited edition The View/Warrior coffee mug -- the same mug The View co-hosts will sip from to remind audience members about the importance of breast cancer awareness and early detection. All proceeds will go directly to the Komen Foundation. And on October 29, co-host Rosie O'Donnell -- who lost her mother to breast cancer and is herself a Warrior -- will attend the Race for the Cure event in Princeton, New Jersey.

Ford's Warriors in Pink campaign raises funds for the Susan G. Komen Breast Cancer Foundation through the sale of clothing and accessories for men, women, and children. One hundred percent of the net proceeds benefit the Komen Foundation. Over the past 12 years, Ford has contributed $87 million in gifts and donations to this life-saving venture.
Warriors in Pink merchandise is available not just during the month of October but year-round at www.fordcares.com.

Search for healthy lunch item benefits cancer foundation

I am struggling to find healthy lunch items for my kindergartner who has been a picky eater since the day he was first introduced to food. He won't eat a sandwich -- well, he will eat a peanut butter sandwich but for some reason he thinks it must be warmed in a microwave. But microwaves are not available in his school cafeteria, so peanut butter sandwiches won't work -- nor will anything else that must be heated to satisfy Joey's picky palate. And he won't eat lunch meat or cheese or tuna fish or anything that seems to fill most kids' lunch boxes. He does eat fruits and vegetables -- which is primarily what I send him with to school -- but it seems he needs something more. Something with a kick of protein. But I'm stuck. So today I went to the grocery store in search of the magic item that will both satisfy Joey and satisfy even the smallest of nutritional needs. I ended up with yogurt.

I have never been a huge fan of yogurt because it's loaded with sugar. But yogurt does contain some vitamins and some calcium and a little bit of protein -- 5 grams -- and I opted for the light, fat-free variety which makes me feel better about my purchase. And tomorrow, my experiment begins. If the yogurt container is missing when I open Joey's lunch box after school, I will assume he has eaten the yogurt. If the container is still in the lunch box -- and is still full of yogurt -- I will start back at square one. And I'll just hope he doesn't figure out that he can toss the whole unopened yogurt container right into the trash. Surely, a five-year-old wouldn't think of that. Okay, yes he would.

Even though Joey may not take to my yogurt idea, something good has already come from my purchase of 10 servings of Yoplait Yogurt -- each one features a lid reading Save Lids to Save Lives with a pink breast cancer ribbon printed on the pink foil top. I didn't even notice this until I was in the check-out line, but now I know that for every pink lid I send in, 10 cents will be donated to the Susan G. Komen Breast Cancer Foundation. Yoplait will contribute up to $1.5 million and guarantees a $500,000 donation. So regardless of Joey's decision regarding the yogurt, someone will benefit from this purchase -- if only I can convince Joey to save the lids.

And so somehow, helping fund a cure for breast cancer seems easier than convincing my child to try new foods. Both are difficult ventures. And hopefully, a remedy will one day surface for both.

Coldwater Creek newest sponsor of Race for the Cure

There are many proud sponsors of the Susan G. Komen Breast Cancer Foundation Race for the Cure -- American Airlines, Yoplait, Ford, Kelloggs, New Balance, Ultra Quilted Northern, Remax, Sun Chips, and Zeta Tau Alpha Fraternity. And new this year is Coldwater Creek -- a company that specializes in women's apparel, jewelry, accessories, and gifts. Tucked away in Sandpoint, Idaho, Coldwater Creek offers merchandise through a number of retail stores across the country, through direct-mail catalogs, and through their website too. And now they offer something more -- the IN PINK Collection. Ten percent of each purchase from this collection of clothing and accessories goes directly to the Susan G. Komen Breast Cancer Foundation. And for each visor purchase, 100 percent of the profits are donated.

At Coldwater Creek, more and more women are being touched by breast cancer -- employees, co-workers, family members, friends, and customers. Breast cancer is a widespread disease that needs widespread support. So those at Coldwater Creek are reaching out and joining the ranks of supporters. And they are giving back to the many women who have supported them over the years. One small step by one company can make a world of difference.

Laura Bush aims to raise cancer awareness in Middle East

Despite tensions between the United States and the Middle East, Laura Bush announced Monday a plan to raise breast cancer awareness in the Middle East -- first with partnerships with the United Arab Emirates and Saudi Arabia and later with Morocco and Jordan. Joining forces also with the Susan G. Komen Breast Cancer Foundation, the MD Anderson Cancer Center in Houston, and Johns Hopkins Medical Center, the First Lady outlined a plan that will allow governments, hospitals, researchers, and survivors to work globally to defeat breast cancer. Campaigns specific to each country will target research, training, and community-outreach programs. The reason for this partnership -- to raise awareness in countries where women are too embarrassed or too uninformed to seek treatment -- stems from compassion and human decency and a desire to form diplomatic friendships too. Laura Bush, whose own mother is a breast cancer survivor, shared that the tragedy of losing a loved one to breast cancer -- and the joy of watching a loved one survive this same disease -- is felt universally. Breast cancer affects all women in all countries. Borders make no difference in this matter. And helping save lives is the right thing to do.

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