Profit, philanthropy and politics are the foundation for the joining of forces between Lance Armstrong, seven-time Tour de France champion, and Jim Stowers, Jr, mutual fund magnate. Armstrong will join American Century Investments in a multimillion-dollar advertising and marketing campaign featuring Armstrong as the spokesperson for the company's  newest  series of mutual funds, appropriately named Livestrong Portfolios, using Armstrong Foundation’s “Livestrong” slogan for cancer survivors. The American Century Investments campaign slogan featuring Armstrong is “Put Your Lance Face On.” Both Armstrong and Stowers are cancer survivors.

Armstrong is a testicular cancer survivor, who founded the Lance Armstrong and Livestrong Foundation, to address the special issues of cancer survivorship through education, advocacy, public health and research programs. Stowers and his wife, Virginia, are cancer survivors who founded the Stowers Institute for Medical Research for biomedical research. Both Armstrong and Stowers support stem-cell research, a hotly-debated political issue, and indicated that together, they may be involved in the protection and advancement of this research.