I guess I've just assumed that breast cancer organizations happily accept every donation they receive and joyfully funnel all charitable gifts into their noble endeavors. I mean, without money and research and programs and services and education, where would we be? We'd be uninformed and lagging behind the force of this disease instead of gaining momentum on its trail. That's where we'd be.

Now, I've never assumed these organizations accept money obtained through illegal measures. But I've also never assumed they'd turn away money just because it came from a group of women whose profession and means of fundraising might be considered unacceptable. I suppose I shouldn't make assumptions. Because I seem to be wrong on all accounts.

The Breast Cancer Society of Canada has officially rejected a donation from a group of Vancouver strippers because of the controversial nature of their fundraisers. Exotic Dancers For Cancer these women call themselves, and for four years they have been raising money in honor of another dancer who lost her battle with terminal cancer.

Trina Ricketts, founder of the exotic dancer website nakedtruth.ca and recipient of the letter rejecting the donation, is shocked that people consider this contribution dirty money. And she is so bothered by this unfair judgment that she has been contacting the media and outting the Breast Cancer Society of Canada's discrimination practices. Her protests are working.

In a supportive turn of events, Ricketts has been met with an overwhelmingly positive response -- and she now has several organizations willing to accept all donations she wishes to offer.

This story is not nearly as simple as presented here. It's so much more detailed and touching and moving when told by Ricketts herself -- who happens to share her inspiring journey right here.

CORRECTION: Trina Ricketts reports that she did not seek out the media to out the Breast Cancer Society of Canada.

"The decision to go public was not in the interests of outing the Breast Cancer Society of Canada, but rather to seek out charities that would be willing to accept our donations," she said.

I'm not a big sports fan. But everyone in my family is, and I live in Gainesville, Florida -- home of the Florida Gators -- so by default, I've come to know a bit about sports. And I tend to get caught up in the orange and blue spirit that lives in this town. It's contagious.

I am thrilled that the Gator football team beat Ohio State Monday night, earning the 2007 National Championship title. But I am even more thrilled that one player -- safety Reggie Nelson -- gets to claim this victory, for himself and for his mother, who passed away on December 21 after a three-year battle with breast cancer.

It must have been a bittersweet win for Nelson, who talked with his mom on the phone prior to each of his games. She was his biggest fan and one of his toughest coaches. She cheered him on and offered critiques all the same.

But there was no phone call Monday night -- before Nelson's biggest game ever. But his mom was surely present to witness the wonder and glory of her son. And Nelson surely made every move on that field in honor of her.

"My mom's my life and my best friend," he said prior to her death. "Everything I do is because of her. She's always in my mind."

Nelson did not speak to the media between the time of his mother's death and his match-up with Ohio State. According to the BCS contract, all players must be made available to the media during media day. But the University of Florida struck an agreement with the BCS to waive the clause for Nelson so he could begin to heal from his loss, without the stress of the Arizona media frenzy.

It's been a difficult time for Nelson who is now speaking out about his mom.

"A person never gets over losing his mother," Nelson said on the field Monday night, as confetti fluttered on the national champs. "I'm a Momma's boy at heart. All I wanted was to make her proud."

Previous posts about Reggie Nelson and his mom are as follows:
Florida Gator Reggie Nelson loses mom to breast cancer
Florida Gator would trade football for family

Rene Syler, member of the four-person anchor team on the CBS' morning news program The Early Show, will leave her post just before Christmas.

Syler says she will leave the show to pursue other media interests and to promote her new book -- Good Enough Mother -- that will be published next year. And she will undoubtedly continue raising awareness about breast cancer.

After doctors told Syler she had an increased risk of developing breast cancer since both her mother and father have had the disease, she kept a video diary of her experience for a story that won the 2004 Gracie Allen award. She has long been a breast cancer champion. But her personal experience with the illness upped her commitment to the cause.

Syler's final broadcast will be on December 22.

Sabrina Weill, CEO of Weill Media and former editor-in-cheif of Seventeen, accomplished a big thing on Monday. She launched her own website. And she hopes it will inspire others to do big things.

Weill is partnering with newspapers, television shows, magazines, radio shows, and websites and is asking professionals at these media spots to add a Halo Link to stories they feature about individuals in the midst of personal crisis who represent larger social issues such as autism, child neglect, poverty, cancer, crime, and natural disasters -- and who need financial assistance as they journey through difficulty.

The Halo Link will deliver readers directly to Weill's website where they can make a difference in the lives of those who need a little boost.

Weill's motivation comes from a news story she heard about a mother who saved enough money from recycled cans to send her four children to college. Weill wanted to send this woman a check but didn't know how to locate her. The next day, a friend shared she wanted to do the same thing but was stuck. Weill and her friend wanted to help. They just didn't know how to reach out.

Weill wanted to make it easier for others to locate potential recipients of their good will. And so ProjectAngelMom.com was born.

"In the wake of recent tragedies, and with the holidays upon us, I keep hearing people say they are looking for more personal ways to make a difference," says Weill. "Even if someone only has $5.00 to give, it adds up and can make a huge impact."

Celebrities catch our attention. They cause us to pay attention too -- which is likely why the media uses celebrities and prominent people to send messages about all sorts of issues, like breast cancer.

It's not just the real-life survivor celebrity stories -- about Melissa Etheridge and Elizabeth Edwards and Sheryl Crow -- that make headlines and attract ratings. It's also the portrayal of cancer survivors on television that raises awareness about this disease. It's not a new trend -- it started long ago when All in the Family's Edith Bunker (Jean Stapleton) experienced a breast cancer scare, marking one of the first times the issue of breast cancer was discussed openly on TV.

Tough cop Mary Beth Lacey (Tyne Daly) of the TV show Cagney & Lacey traveled a breast cancer journey. Sisters eldest sister Alex (Swoosie Kurtz) was diagnosed with breast cancer and survived chemotherapy with family by her side. Beverly Hills, 90210 character Brenda Walsh (Shannen Doherty) found a lump in her breast and shed light on the fact that young women are not immune to breast cancer. Sex and the City's Samantha Jones (Kim Cattrall) developed breast cancer and proudly pulled off her wig on television. The L Word's Dana Fairbanks (Erin Daniels) lost her battle with breast cancer. And on Angela's Eyes, FBI agent Angela Henson recently learned her mother once had breast cancer -- and that it has come back.

There are many others television story lines woven with the thread of breast cancer. They draw viewers and boost ratings. They also raise awareness -- because people pay attention to celebrities.

The magazine Beyond: Live and Thrive After Breast Cancer made its public debut on September 19 when it arrived on the shelves of bookstores and grocery stores across the United States. And the magazine -- created to help breast cancer survivors nurture their physical and emotional health -- has caused quite a stir already.

Readers of a previous Cancer Blog post introducing the magazine say they can't get enough it and can't wait for the next issue. Contributing Editor Martha Miller Johnson says it's been a crazy month for the magazine team. She reports that the magazine is selling incredibly well, that she is receiving the most amazing e-mails from a wonderful group of women. The Des Moines Register and Connecticut Post both have done big stories on the magazine and in the midst of the flurry of success, work has already begun on the next and second issue that will hit newsstands on March 20, 2007.

Beyond is published by Meredith Special Interest Media twice per year in Fall/Winter and Spring/Summer editions. Currently, subscriptions are not available, but the magazine is available all across America and can also be purchased on-line.

It's no surprise this magazine has caught the attention of people everywhere. It's a timely, colorful, glossy breast cancer handbook. It's chock full of candid stories, recent research, and helpful hints. It's a breast cancer community that is inspiring, hopeful, and completely comforting.

Writer Richard Morris of www.breadandmoney.com coins the word nutritainment in a recent article about foods that are hyped to magically make us healthy -- foods that can cancel out cancer and wipe out heart disease. Nutritainment is nutritional news delivered in entertainment-like fashion, designed to urge consumers to buy into the latest, greatest super foods. Yet making small changes in diet -- what most consumers will do -- to incorporate these so-called powerful products is unlikely to do much good, Morris says. And he offers some thoughts on why the media continues to force this news down our throats and why we continue falling for their tactics.

Morris says human nature and marketplace economics motivate those engaged in nutritional sciences to strive for media attention and exposure. As a result, bits and pieces of nutritional studies make their way to medical journals and then land in media's lap through press releases. Some will even ghostwrite nutrition articles to promote products. These articles end up in the hands of the media and spread like wildfire to the public, in as-is format. Consumers may be left with the notion that these bits and pieces are important, relevant, non-biased research -- when this is not the case.

Morris says knowledgeable health experts who have the time to accurately report on important nutrition news are scarce. And when they do have time to share words of wisdom that really do matter, the packaging of the news is often technical and not so sensational. A headline that reads, Pomegranate juice packs power to prevent cancer will bury a scientific -- yet more accurate -- headline. Catchy headlines grab readers, and readers buy products. But headlines can be misleading -- and pomegranate juice alone is not likely to have many health benefits.

There are also issues with advertising and editorial content, according to Morris, who compares overall good nutrition to car maintenance. "Just like changing the air freshener in your car won't prevent a breakdown if the car desperately needs a tune-up, adding one item of magical food to your diet won't protect you from a breakdown either," he says and shares that a complete dietary makeover is what's necessary for good health -- that and stress reduction, physical activity, emotional balance, and life fulfillment. A quick dose of pomegranate juice may not do the trick. But a steady, consistent dose of these items will.

Adriene Hughes was diagnosed with breast cancer shortly after her 44th year of living. She found her lump after participating in a 5K walk, which for some reason, caused her breast to swell. The swelling led her to the lump -- and that's how she discovered her cancer. Adriene lives in Southern California, works as a media specialist, and spends her time taking photographs, knitting, and baking cookies and breads.

I have never met Adriene, have never spoken with Adriene. But we have communicated through our on-line journals and through e-mail ever since November 2004 -- when we each received a breast cancer diagnosis that changed the course of our lives forever.

Adriene is a gem, a treasure, a true inspiration. And here are her words.

Today marks the beginning of National Breast Cancer Awareness Month. And today, I realize how aware I am of breast cancer -- how much more aware I am than ever before, compliments of a personal encounter with a disease that snuck up on me with no warning and thrust me into a two-year battle that physically, has just ended. Emotionally, the trek continues. But it's not horrible and it's not disabling -- anymore. On most days, it's enlightening, empowering, strengthening.

I think it's the brush with mortality that woke me up to the privileged life I live. Cancer allows me to wake in the morning feeling alive. It allows me to fall asleep at night feeling thankful. And every day, I am totally, completely, acutely aware of how absolutely lucky I am to be living.

There was a time when October was nothing more than another month to me -- a month that stood out only for the onset of autumn and falling leaves and halloween and trick-or-treat. Now I know October for Breast Cancer Awareness Month -- the month belonging to millions of women living with breast cancer and the millions who need to prepare for a possible breast cancer strike. It's a powerful month, jam-packed with events and activities and promotions and media attention. It's a sad month, marking the loss of life for so many who could not conquer an evil disease. It's a happy month, symbolic of life that goes on despite this same evil disease. It's a month that allows me a lifetime membership. A month that will always be on my radar. A month I can call my own -- a month I am proud to call my own.

Her diagnosis came at the same time as mine -- in November 2004, just after her husband, John Edwards, and John Kerry lost the presidential election. She received the same treatment as I did -- lumpectomy, chemotherapy, and radiation -- and so I was especially interested in her breast cancer journey as it paralleled my own in many ways. But just after her diagnosis surfaced in the media, Elizabeth Edwards disappeared from the radar -- perhaps like we all do in some way while immersed in the maze of cancer. So I lost track of her. But now -- almost two years later -- Edwards is back from cancer, back in the headlines, and back with a new book, Saving Grace.

Edwards, 57, reveals on the pages of her book the intricacies of her cancer ordeal. She shares that she experienced every side effect possible throughout her treatment. She bruised, bled, developed sores in her mouth, experienced numbness in her hands and feet, lost her hair, felt nauseated, ached in her bones and joints, and suffered yellowed and damaged nails -- and then chemotherapy stopped and she went on to the burning, blistering effects of radiation. Still, she managed to survive. And she thanks those who helped her survive -- for their tenderness, encouragement, humor, tears, and love -- and she writes all about it in her memoir that reveals how she juggled life and marriage and kids and cancer and how she arrived in a new place. A happy place.

There's a bit of breast cancer news in just about every magazine out there -- news about treatments and protocols and studies, news about celebrity diagnoses, news about lives lost to breast cancer and lives conquering breast cancer, news that is scattered here and there and everywhere. But now, there is a magazine all about breast cancer -- and just about breast cancer. All sorts of breast cancer wisdom is conveniently packaged into one slick, glossy publication that debuted on newsstands yesterday, September 19.

Beyond: Live & Thrive After Breast Cancer is a semi-annual publication from Meredith Special Interest Media, part of the Meredith Corporation -- a leading media and marketing company and home to magazines such as Better Homes and Gardens, Ladies' Home Journal, Parents, and Fitness. Meredith's new breast cancer venture provides women living with the disease -- and those who may one day encounter it -- with support and with the latest information on treatment and recovery.

The Fall/Winter 2006 premiere issue of Beyond features a cover story about Dallas Mayor Laura Miller, a survivor forging ahead into a life beyond breast cancer. Also filling the pages are inspiring real-life profiles and stories, nutritional advice, up-do-date medical information, fashion tips, the Pink Pages -- a resource guide that details upcoming races and products that support breast cancer -- and much more.

Behind the scenes of this issue is an advisory board of leading experts in the breast cancer field. Experts include Susan Brown, the health manager at Susan G. Komen Foundation; Carolyn M. Kaelin, director of Comprehensive Breast Health Center and breast cancer survivor; and Lillie Shockney, Administrative Director at Johns Hopkins Breast Cancer.

If there is one theme common to women surviving breast cancer, it must be the desire to live beyond the control of this life-threatening and life-changing illness, to recapture an existence that resembles something normal, to embark on a journey outside the confines of cancer. Tips, techniques, strategies, and inspiration for accomplishing these feats are printed on the pages of this new magazine that is sure to reach its intended audience -- that today includes two million women who are living with breast cancer.

Most current media reports have us believing that incidences of cancer are at epidemic proportions. What isn't making headlines is the fact that for many cancers, incidences of the disease are on the decline. This is what the American Council on Science and Health states as a result of a new report released from the North American Association of Central Cancer Registries, the American Cancer Society, and the Centers for Disease Control and Prevention. If only reports like this were splashed all over our newspapers and television screens -- instead of grim reports of increasing diagnoses and deaths -- then maybe the outlook on cancer would be a bit more hopeful.

Rates of colorectal cancer, uterine cancer, stomach cancer, and cervical cancer have all been declining for two years. Drops in cases are mostly attributed to lower rates of smoking, better screening, and better treatments. For men, lung cancer death rates have also fallen.

So not all incidences of all cancers have dropped -- but some have. And this should at least keep us hoping, dreaming, wishing for a day when cancer is not even loosely associated with the word epidemic. And it should surely be cause for at least some media coverage.

SpeedFreaks, the country's largest motorsports radio show, has joined the America's Baby Cancer Foundation (ABCF) to raise awareness for childhood cancers. Kenny Sargent and Lugg Nuttz, hosts from the SpeedFreaks radio and television programs, have been elected to ABCF's board of directors.

The ABCF will benefit from the media exposure SpeedFreaks can provide, and according to the SpeedFreaks hosts, they have finally found a cause they feel they can "really grab a hold of and make a difference." ABCF is not new to Nuttz, who began supporting ABCF three years ago and as part of his involvement, helped establish a program at Irwindale Speedway that provides ABCF families with tickets for Saturday night races.

Backstretch Motorsports quotes Nuttz as saying, "You talk about a wake up call, baby cancer will affect over 11,000 children under the age of 15 this year. If that wasn't enough, childhood cancer rates are increasing at a rate of approximately 1 percent each year."

In 2000, the ABCF was founded as Sebastian's Baby Cancer Foundation. Started by Bernard and Antonia Hicks, following the loss of their child, Sebastian Hicks, at the age of nineteen months to cancer -- they provide a resource library, information and help for other parents with infants and children diagnosed with cancer. SpeedFreaks, with Kenny Sargent, Lugg Nuttz, Statt Mann Caruthers and Crash Gladys, began in 2000, as a result of Sargent's frustration with motorsports coverage. SpeedFreaks bills itself as a lethal combination of motorsports commentary and entertainment.

I read something yesterday written by a reporter who is fed up with the treatment of celebrities in the media. She is tired of the spectacular headlines about babies born to celebrities and adoptions by celebrities and every-day struggles of celebrities that blur the fact that these same things happen to real people -- non-celebrities -- and are rarely covered in the news. Sure, some of the celebrity coverage may lead to awareness. The fact that Angelina Jolie and Brad Pitt are talking of adopting another child may encourage others in the world to reach out to homeless children. But where is the news about hoards of women who gather and walk in search of a cure for breast cancer? And why was the coming-out announcement by former In Sync band member Lance Bass the top news story on CNN the other day? Because people pay attention to announcements like these -- and however disturbing it may be -- is causes a stir. And perhaps, like this reporter says, others will gain some strength from Bass and will tackle their own sexual orientation more openly.

A news story caught my attention the other night. Not because of the news -- initially -- but because of the names that were thrown around. Names like Kelly Ripa and Lindsey Lohan and Molly Shannon -- names that were not all that important in the scheme of the story I would eventually hear. But they hooked me. And then I learned about a great event that took place last Saturday in an effort to raise funds for ovarian cancer.

Super Saturday is a day-long summer fundraising event for the entire family -- created by Donna Karan and sponsored by In Style magazine. The day features a designer garage sale with more than 200 designers, a raffle, a carnival for kids, food and refreshments, and goodie bags. All proceeds -- from ticket sales and the garage sale and raffles -- go to the Ovarian Cancer Research Fund. Last year's event raised $2 million. And this year, the tally for the ninth annual event that took place in the Hamptons, is yet to be reported. What was reported is that the event was a success -- and celebrities were in attendance. And that made me pay attention.