The Marie Keating Foundation slogan is Our Aim is to Enlighten not Frighten and the goals of the foundation are to raise money and make cancer education available for every person living in Ireland and beyond.

Irish singer Ronan Keating lost his mother to breast cancer in 1998, and along with other members in the Keating family, decided to start a foundation in Marie's name as a way to honor her and as a means of preventing other family members from feeling as lost and vulnerable as they felt from their own lack of cancer knowledge at the time of Marie's breast cancer diagnosis.

To spread their educational message about cancer, the foundation has established three Mobile Cancer Information Units which are based in the Eastern, Western and Southern regions of Ireland so that all residents in the Republic of Ireland will have free access to breast cancer information.

Each mobile unit is equipped with take-home printed information on colon, lung, skin, testicular, prostate, cervical, ovarian and breast cancer. There is a nurse onboard to speak with anyone privately about any personal concerns regarding cancer or for a relative, work colleague or neighbor. Dr. MyToe is an educational outreach program designed for senior level Biology students. The Marie Keating Foundation also presents cancer information on the foundation website. The Keating family has put together a very nice foundation website in cancer education.