Bill Walsh, builder of an NFL dynasty with his 49ers of the 1980s, died of leukemia Monday at his San Francisco Bay. Walsh, known as The Genius for his innovative, pass-oriented attack, was 75.

Walsh was 102-63-1 with the 49ers and won three Super Bowls and six divisional titles in just 10 years. He was named Coach of the Year in 1981 and 1984 and was inducted into the Pro Football Hall of Fame in 1993. He served twice as the 49ers' general manager and coached at Stanford after leaving the 49ers.

"His coaching accomplishments speak for themselves, but the essence of Bill Walsh was he was an extraordinary teacher," says NFL commissioner Roger Goodell. "If you gave him a blackboard and a piece of chalk, he would become a whirlwind of wisdom. He revolutionized the game with his offense and will always be remembered as one of the most influential people in NFL history."

Celebrities catch our attention. They cause us to pay attention too -- which is likely why the media uses celebrities and prominent people to send messages about all sorts of issues, like breast cancer.

It's not just the real-life survivor celebrity stories -- about Melissa Etheridge and Elizabeth Edwards and Sheryl Crow -- that make headlines and attract ratings. It's also the portrayal of cancer survivors on television that raises awareness about this disease. It's not a new trend -- it started long ago when All in the Family's Edith Bunker (Jean Stapleton) experienced a breast cancer scare, marking one of the first times the issue of breast cancer was discussed openly on TV.

Tough cop Mary Beth Lacey (Tyne Daly) of the TV show Cagney & Lacey traveled a breast cancer journey. Sisters eldest sister Alex (Swoosie Kurtz) was diagnosed with breast cancer and survived chemotherapy with family by her side. Beverly Hills, 90210 character Brenda Walsh (Shannen Doherty) found a lump in her breast and shed light on the fact that young women are not immune to breast cancer. Sex and the City's Samantha Jones (Kim Cattrall) developed breast cancer and proudly pulled off her wig on television. The L Word's Dana Fairbanks (Erin Daniels) lost her battle with breast cancer. And on Angela's Eyes, FBI agent Angela Henson recently learned her mother once had breast cancer -- and that it has come back.

There are many others television story lines woven with the thread of breast cancer. They draw viewers and boost ratings. They also raise awareness -- because people pay attention to celebrities.