There is a lot of breast cancer awareness out there. Some believe it's too much. Some say it's overboard. Some wish breast cancer could share some of the spotlight with all the other cancers -- those struggling for a little more funding, a little more research, a little more air time. Is it possible there could be more awareness for the disease that corners the market on all things pink? Yes. It's possible. And it's necessary too.

As long as women are dying of breast cancer -- in 2006, breast cancer will kill about 40,000 women in the United States -- there is cause for more awareness. And each October -- Breast Cancer Awareness Month -- breast cancer information bombards us all. Annoying as it may seem, the reminders that flow from breast cancer campaigns are truly critical. Reminders about self exams and mammograms and early detection and risk factors and new developments can save lives. They do save lives. And while we should all hope other cancers -- that are just as serious, just as widespread, just as life-threatening -- one day receive the attention they deserve, we should still not pass on opportunities to hop on the breast cancer bandwagon. There is still a lot of road to cover, a lot of progress to be made.

Hopefully, breast cancer awareness stays on the radar. Hopefully, reminders continue to keep charging at us. Day after day. October after October. Until breast cancer is a thing of the past.