Advertising executive and author Lois Wyse died Friday at her Manhattan home of stomach cancer. She was 80.

Perhaps best known for her famous slogan, With a name like Smucker's, it has to be good, Wyse -- who founded Wyse Advertising with her first husband Marc and went on to win the J.M. Smucker Company account -- was also the brains behind this name: Bed, Bath & Beyond. The small retail chain began as Bed and Bath. Wyse thought it would fare better with a more complete name.

Wyse was a powerful woman in business. Her company was chosen to create the first television advertising campaign for New Woman magazine. She was was the first woman on the board of the Consolidated Natural Gas Company and the Higbee Company, and she was a founding member of both the Committee of 200, a group of women with executive jobs, and of Catalyst, a women's research organization.

NBC Nightly News anchor Brian Williams is featuring Maria Friedman in one of the profiles of people making a difference. Friedman, a breast cancer survivor and cancer prevention advocate, is a remarkable woman and actress, who decided the show must go on despite a breast cancer diagnosis, surgery and treatment. She continued to perform on the Broadway stage in The Woman in White, and even recorded a new CD of songs with composer Stephen Sondheim. During the month of May, you can watch her sing at New York's landmark Carlyle Hotel.

Friedman -- the mother of two -- chose to appear on NBC Nightly News because she wants women to know that they can survive breast cancer and live a full life. She also wants women to get checked and to pay attention to any changes in their body. She found the lump on her own, and because of its location, it would not have been picked up with a mammogram. Friedman emphasized that the breast is a much larger area than most women think of it, going up to the collarbone and wrapping down under the arm. You can read the rest of the television interview and watch a video of the interview here.