Not everyone buys into the power of pink when it comes to breast cancer.

Pink ribbons, pink teddy bears, pink hats, shirts, scarves, socks, purses, jewelry, magnets, and even cooking appliances have monopolized the breast cancer market. And some people just plain refuse to associate the disease with anything remotely sweet, soft, and soothing.

Think about this:

Annette`s Angels, founded in 2006 by the children of Annette Roberta, love and applaud the effectiveness of the flood of pink used to raise awareness about a disease that took Roberta after a 15-year battle.

But they refuse to embrace any color but black as they proceed to kick breast cancer in the butt. Black reflects their anger at breast cancer. And their power to fight it.

Annette's Angels are committed to fighting this terrible disease, and they invite us all to shop at their online store, where some items -- there's just no way around it really -- are pink. The angels will donate 50 percent of all profits to FORCE: Facing Our Risk of Cancer Empowered, the only resource of its kind for those facing genetic breast and ovarian cancers.

Breast cancer survivor, actress and anti-pharmaceutical advocate Suzanne Somers, author of Ageless: The Naked Truth About Bioidentical Hormones, suggests that if she had it to do over again, she would not undergo radiation treatment for breast cancer. During an interview Somers shares information on bioidentical hormones with The Desert Sun's Bruce Fessier, Somers is quoted as saying, "The whole time I was lying on that radiation table and I was so sick from it, I kept thinking, isn't it radiation that gives us cancer? I couldn't get that thought out of my mind."

At the time of her breast cancer diagnosis, Somers researched Iscador, a mistletoe extract, and chose to include the alternative therapy as part of her treatment. Somers said she refused to give up her hormones, insisting that she knew more about hormones than the doctor treating her for cancer.

Somers has critics in the medical and pharmaceutical communities, and perhaps rightly so. Manipulating hormones with bioidentical hormone therapy is not nearly as simplistic as she makes it sound, nor is cancer.

In her defense, while she does hold some unorthodox beliefs about health and cancer treatment, she readily adds that her approach to health is not something she advocates for everyone. Even with that caveat, people must be interested in what she has to say, as most of her books become bestsellers. Without a formal medical education and scientific expertise to back up what she has to say, I am not certain why so many seem to be listening.

I understand cancer is a scary diagnosis, and current treatments including chemotherapy, radiation and chemoprevention drugs are an inexact science. Not everyone diagnosed with cancer is cured. But cancer is also not a disease that allows the patient a great deal of time to experiment with various treatments.

As a breast cancer survivor, with a keen interest in cancer and cancer treatments, I believe there is a place for some alternative treatments. I also believe, in time, that some of the current conventional treatments will be replaced with more effective treatments. I am relatively certain that Suzanne Somers is a lovely woman. However, I try to chose my authority figures and the experts whose advice I value very carefully. Your thoughts?