During October's Breast Cancer Awareness Month, eBay Giving Works will launch the Spotlight on Breast Cancer campaign featuring auction items that benefit breast cancer charities. MissionFish, the organization that provides the technology, tools and support to organizations and donors to participate in online auctions, has registered over 80 breast cancer nonprofits in the eBay Giving Works program.

In shopping for a cause or selling items to benefit a cause, you can find antiques, art, books, cameras, clothing, shoes and accessories; collectibles; entertainment memorabilia; health and beauty; home and garden; jewelry and more through eBay Giving Works auctions.

As we near October, we might expect to find some exciting finds being auctioned for breast cancer charities. Right now, the second-wealthiest man in the world Warren Buffet is auctioning off his Thrifty 2001 Signature Series Lincoln Town Car for Girls, Inc, an organization founded to inspire young girls to be strong, smart, healthy and bold. Buffet will wear a chauffeur's cap and personally pick up the winning bidder at the airport when they arrive in Omaha to take ownership of the car.

During October's Spotlight on Breast Cancer campaign, we can look forward to equally interesting auctions. Be sure to bookmark eBay Giving Works auctions and check back often during October.

Back in June, when Pamela Anderson stood nude in the window of fashion designer Stella McCartney's London clothes shop to bring attention to PETA, she was making a statement she would rather go nude than wear fur. Anderson chose to deliver that message in a way certain to be heard. It was an outrageous stunt but it worked -- and whether you tsk-tsk or applaud her effort, Pamela Anderson and PETA made headlines around the globe that day.

It worked for the global cosmetics company Avon in Bulgaria this week, when in a continuing effort to raise awareness for breast cancer, they launched an eye-catching public campaign using three well-known sexy celebrities of Bulgaria. Posing in a larger-than-life banner hung outside the National Art Gallery in Sofia, the three beauties stared back at passers-by with a suggestion that when the large pink ribbon covering the women in the banner in just the right places came down, the public would be in for a nude shock.

As it turns out, when the pink ribbon was pulled down, the bare-shouldered bare-legged smiling women in the poster -- television star Natalia Simeonova, pop diva Maria Ilieva and film actress Koyna Rousseva -- were holding up pink tees with a breast cancer message printed on them.

Will the public or the paparazzi ever tire of sexy or the hint of nudity or actual nudity? No -- and I am not suggesting they do. Only that this type of campaign risks becoming cliche. If I were head of a large organization with a goal to raise awareness in eye-popping ways, I would hire the brightest, most innovative and creative minds in the advertising world, and let them create something intelligent and fresh and new. But for now, Pamela Anderson and Avon know what works -- and they work it.

No one has ever credited millionaire heiress Paris Hilton with being anything but a pro at papazzari primping. Unless you are a Paris Hilton fan -- and if this story is true -- it might not come as a great shock but it is still despicable. The incident being reported involves innocent children.

Seems Ms. Hilton was playing to the cameras and not to the hearts of the children she promised to help at Paradise Kids. While visiting the Gold Coast, she pledged her support to the children battling cancer by staging a benefit concert, stating that "My grandmother died of cancer and I almost lost my cousin to leukemia. It's just something very important to me. I love kids and I just feel it's the right thing to do. It makes me feel good about myself and it helps other people."

According to Paradise Kids co-founder Reverend Dr. Ian Mavor, after the cameras were gone, so was Hilton. Mayor told the news reporter interviewing him that because she made a public vow to raise $250,000 dollars for the charity, it has hurt the Gold Coast Paradise Kids fundraising efforts. He said no one thinks the charity needs money since Hilton is supposedly helping them. This all happened two years ago. Mayor has tried to contact Hilton, but to no avail. Maybe the check is in the mail. Right.