More pink is popping up -- this time on the shelves of Yankee Candle stores where pretty pink candles are displayed with labels of pretty pink breast cancer ribbons. Yankee Candle is proud to support the fight against breast cancer and is featuring the scent Fresh Cut Roses in 14.5 oz. jars for this special cause. A portion of all proceeds will be donated for breast cancer research and awareness. This candle -- a special and limited edition -- costs $19.99 and can be purchased in retail stores or on-line.

Yankee Candle has always been active in charitable endeavors and seeks to make a strong, positive impact on the communities in which they do business. They support the United Way and the American Heart Association -- and now they support breast cancer initiatives too.

Beginning today, these words will be broadcast on various local Gainesville radio stations. These words are about breast cancer, about raising money for this serious disease, about Making Strides Against Breast Cancer, about the American Cancer Society. These words are about me. These are my words.

I'm Jacki. I'm someone you know. I'm a mother of two young sons, a wife, a sister, an aunt, a daughter, a friend. I am a freelance writer and a preschool teacher. I like to exercise and scrapbook and watch my little boys enjoy life's simple pleasures. I like pedicures, massages and candles. I'm 36 years old. I'm someone you know -- but I'm not alone.

I was diagnosed with breast cancer almost two years ago. And the American Cancer Society was instrumental in my recovery. I was comforted by their cancer programs and events, soothed by volunteers who called me at home to lend an ear, and educated by American Cancer Society literature and resources.

Join me for our Making Strides Against Breast Cancer walk on Saturday, October 14th, at the North East Park in Gainesville at 7:30 a.m. to help fund breast cancer research. Visit www.cancer.org or call 1-800-ACS-2345 to learn how you can become involved. Because someone you know has breast cancer. I'm someone you know -- I'm a breast cancer survivor -- and with the American Cancer Society, I'm not alone.

When it comes to cancer organizations and cancer charity, if I say pink, you think ribbon and breast cancer. If I say yellow, you think wristband and Lance Armstrong. I say that is what you will think because the pink breast cancer campaign and the yellow cancer survivor wristband have become phenomenally successful at marketing brand identity. Which is a good thing for cancer charity. Many companies and products are going pink as a way to donate money for cancer research. By offering pink products, and allotting a certain portion of the profits to cancer charity, the purchase of the product serves two purposes. But what if you do not normally wear pink, or decorate your home in pink? 

Okay, what about purple? The Lavender Trust, a foundation that serves young women living with breast cancer, offers a line of fundraising products in a soft lavender color. The products range from apparel to candles to gardening seeds. All in shades of lavender. Go here to check out the Lavender Trust online shop.