Bounty -- the Quilted Quicker Picker-Upper -- is celebrating its 40th birthday and in celebration of this milestone is giving $500,000 to charity.

Bounty's promotion of this charity give-away takes the form of Cards That Count, inspired by three charitable organizations -- the American Cancer Society, the Make-A-Wish Foundation, and the National Breast Cancer Foundation, Inc. -- and created with Chandra Wilson of Grey's Anatomy who says she strives to teach her three children about the importance of giving back.

Wilson's children -- and all of us -- can give back by helping Bounty decide how to distribute their $500,000 birthday gift. Just send one of the Cards That Count, and Bounty will allocate donations based on the percentage of e-cards sent in support of each charity. Choose from birthday cards, all-occasion cards, or create your own specialized card -- and cast your vote for the charity of your choice by sending a card that really does count.

Dr. Chandra Belani, Professor of Medicine and Oncology at the University of Pittsburg Cancer Institute, is a leader in the study of lung cancer. During a podcast interview, Belani shares some thoughts on the state of lung cancer -- currently the most common cause of cancer death in the United States.

Belani reveals that progress in the areas of lung cancer prevention, screening, diagnosis, and treatment can best be described as modest. There has been some progress -- and there are many on-going studies in these areas -- but there are no major breakthrough stories. Belani says there has been modest progress in diagnosis with the use of CT scans and PET scans -- and a combination of the two. There has been modest progress in chemotherapy treatment options. There has been no significant advance in detection -- and prevention is mostly in the hands of each individual since 90 percent of lung cancer cases are related to smoking.

Belani shares that true achievement would come with the discovery of a biomarker to detect lung cancer early and to lower overall mortality rates. He would also like to determine why he is seeing an increase in lung cancer cases among non-smokers.

The bar is being raised, says Belani. But it's slow going.