Preggers n' Proud, a hip sexy fashion company started by a mommy-to-be who wanted to celebrate her pregnant belly with trendy maternity slogan tees, has designed the Loving My Buddha Belly pink tank top to benefit the Susan G. Komen Foundation for breast cancer research. Part of the profits from the sale of each tee will go to the foundation.

According to the company, the Loving My Buddha Belly soft pink tank top reminds pregnant women to embrace their blossoming belly, and will stand as a reminder going forward to empower each other to have regular mammograms, as well as perform self exams.

A socially conscious company, Preggers n' Proud takes advantage of the celebrity gift giving of merchandise to garner a type of advertising most companies could not afford to pay in dollars -- but for every celebrity that receives one of their tees, they donate five to a pregnancy care facility located in Santa Barbara, California area called Life Network. Very cool.

I look at it this way. You are going to spend your money somewhere, why not do it with a company that gives back. Preggers n' Proud tees have appeared on VH1's Hot Mama show, The Today Show and TLC's Baby Story. Check them out, it's for a good cause.

From the Homer Simpson D'oh Research Institute comes the results of a study ... No, wait. I'll start again. Baby boomers are aging. The largest percentage of cancer diagnosis occurs in the older population. When it comes to cancer, it is a true and unavoidable fact that the older one gets, the greater the risk for developing cancer.

One day, with continued advancements in prevention and research, that fact might change. But for now, that is where we are in the reality of cancer risks. The baby boomers, a generation born between 1946 and 1960, are reaching, in mass, people of a certain age. Old age. Don't say that to them. Baby boomers decided, upon reaching 40, that 40 was the new 30, and 50 was the new 40. But you can't fool mother nature, and like it or not, we are all getting older. The first baby boomers turn 60 this year.

Which brings me to the point of the isn't it obvious study from the Homer Simpson D'oh Research Institute.

With the healthcare system in crisis now -- with public and private providers scrambling to figure out how to pay for all the cancer treatments needed for all the patients who have been diagnosed with cancer now -- what is the future of healthcare going to look like, say in ten more years, as significant numbers of baby boomers continue to age and more get sick from age-related life-threatening diseases -- specifically cancer?

When it comes to baby boomers, it is difficult to predict. Since coming of age in the 1960s, they have influenced the cultural landscape as no other generation. They are, as a whole, innovatively affluent, and have in subtle ways, already begun to change the healthcare system. An example is the marketing hospitals do to attract baby boomers as patients with amenities unimagined in previous decades. Some hospitals now serve wine with the hospital meal.

Baby boomers are the premiere paradigm shifters. If there is no change in the current system, we are in terrible trouble in the next ten years. It will be interesting to watch how the baby boomers decide to define and shape the approach to health issues that old age brings. 

Disclaimer: The Homer Simpson D'oh Research Institute is an imaginary facility that does not conduct research because it doesn't exist in real life.