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Thought for the Day: May skin cancer awareness soar

It's May. Summer is upon us. So is the hot sun. What a perfect time for an awareness month.

May is Skin Cancer Awareness Month. So now is the time to learn a thing or two about a disease that is largely preventable, extremely deadly, and almost 100 percent curable when caught early.

Think about this:

Someone dies of melanoma -- the deadliest form of skin cancer -- every 65 minutes. Women ages 20-29 are most at risk, with melanoma ranking as the second most common cancer in this age group. But anyone, regardless of skin color or age, can develop skin cancer.

More than one million Americans will be diagnosed with skin cancer this year -- shocking considering the cause of the disease is no secret: skin cancer is caused mostly by too much sun exposure.

OK, how about some good news?

Continue reading Thought for the Day: May skin cancer awareness soar

Marcia Cross chosen as Olay skin cancer prevention partner

Skin cancer awareness month doesn't arrive until May, but Olay and the American Society for Dermatologic Surgery have already chosen their spokesperson for the 2007 Skin Cancer Takes Friends campaign.

Emmy-nominated Desperate Housewives actress Marcia Cross will kick off a nationwide free skin cancer screening and education initiative to alert Americans about the importance of early detection and prevention in the fight against a disease that has affected her personally.

"I'm proud to be part of a cause that is near and dear to my heart," says Cross. "Having had two family members suffer from melanoma, I've come to understand the importance of skin cancer detection and prevention. Knowing what I know about the dangers of sun exposure, I take extra care to protect myself with a large hat, sunglasses, daily UV protection, and of course, an annual screening."

Cross has become an partner in the crusade against skin cancer so she can encourage people to protect not only themselves but their family members and friends too.

Beginning on April 1, log onto skincancertakesfriends.org to find a dermatologist offering free screenings in your area. Take a friend with you to your screening during the months of May, June, and July and each of you will pay not a penny.

Many people don't know just how dangerous skin cancer can be. Yet it's the most common form of cancer in the United States and the incidence of melanoma -- the deadliest form of the disease -- is rising faster than any other cancer. Right now, one in five Americans will develop skin cancer during their lifetimes. And every 67 minutes, someone dies of melanoma.

Screening is a must for everyone -- regardless of skin color, ethnicity, age, or geography. So mark your calendar for April 1 if you'd like a free screening. If money is not an issue, make an appointment today.

Why I Wore Lipstick to my Mastectomy comes to Lifetime

Geralyn Lucas, author of the memoir Why I Wore Lipstick to my Mastectomy can see the pages of her book come to life on the television screen this October -- during National Breast Cancer Awareness Month -- when Lifetime TV airs her story and spreads her word for all to see. Headlining in this Lifetime Original Movie are Sarah Chalke (Scrubs) and Jay Harrington (Desperate Housewives) whose performances will capture Lucas' struggle after a breast cancer diagnosis at age 27 and with a mastectomy, six months of chemotherapy, and a job she maintained throughout it all. Her job -- as an assistant story editor for the TV news program 20/20 -- kept her sane. While her physical world was falling apart, her mind was still working. And that -- along with a promotion during the same time -- kept her focused.

After her 1995 diagnosis, Lucas found herself working as Lifetime's own programming director. She also found herself as mom of post-cancer daughter Skye, and then found herself in the midst of writing a book. It wasn't her goal to write a book really -- but she took a writing class which prompted her to jot down her personal breast cancer story. And the rest is history -- and coming soon to a television screen near you. So stay tuned for October's programming schedule -- and find out why exactly Lucas wore lipstick to her mastectomy.

Eva Longoria speaking on behalf of Latinos living with cancer

Hollywood image makers tend to create one-dimensional figures of celebrity stars. It takes effort to break free from being a cardboard product to being a three-dimensional human being. Eva Longoria, best known for her role as sexy Gabrielle Solis in Desperate Housewives, and more recently, for the Maxim magazine cover that can be seen from space, is both beauty and brains, and struggling with the media focus on issues that to her seem irrelevant. She would much rather speak about serious issues -- such as PADRES Contra El Cancer, parents against cancer, an organization committed to improving the quality of life for Latino children with cancer and their families -- than publicly talk about her personal sex life. Longoria is the PADRES spokeswoman.

In 1985, PADRES was created when two American Cancer Society research studies reported that culturally relevant educational and emotional support services for the Latino patient were missing in the medical community. While PADRES is oriented to the Latino community, and serving predominantly Spanish-speaking people living with cancer, childhood cancer patients from all races and ethnic origins are welcome. According to PADRES, the organization, located in Southern California, is the only Latino organization of its kind operating within the United States. To learn more about PADRES, go here.

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