I wrote on June 29 about the serious health condition of Opera singer Beverly Sills. At the time, Sills -- sick with cancer -- was in a Manhattan hospital, gravely ill, with her daughter by her side. I didn't name her cancer because I didn't know of her specific condition. Now, as I've just learned of her death, I know more about her illness.

Sills, described in this news story as "the Brooklyn-born opera diva who was a global icon of can-do American culture with her dazzling voice, bubbly personality and management moxie in the arts world," died on Monday of inoperable lung cancer at the age of 78. She died at her Manhattan home with her family and doctor by her side. She was a non-smoker.

Sills' illness was revealed just last month.

By popular vote, Australia's beloved pop diva and breast cancer survivor has been chosen as the most inspirational celebrity of 2006. Sugar magazine teen readers indicated that Minogue represents their first choice as an inspirational role model for young women.

From the beginning of her breast cancer diagnosis, Minogue has shared her very personal battle with breast cancer in a very public way, raising awareness for the disease among a younger generation of women whose attention to breast health might not have been as focused otherwise.

Earlier this month, Minogue was named the Gold Choice Celebrity of the Year in the Sydney Confidential People's Choice Awards by Australia's Daily Telegraph readers.


For a retrospective of Kylie Minogue's breast cancer journey:

• Kylie Minogue: voted favorite traveling companion of men.
• Kylie Minogue: world exclusive interview with Sky One.
• Kylie Minogue loses close friend and personal chauffeur to cancer.
• Kylie Minogue: back on stage as a breast cancer survivor.
• Kylie Minogue: laughter is the best medicine for cancer cure.
• Dannii Minogue: sings under pressure about sister Kylie.
• Kylie Minogue breast cancer survivor glows in health.
• Kylie Minogue: cancer survivor writes children's book.
• Kylie Minogue joins women in fight for Herceptin.
• Kylie Minogue in breast cancer remission.

Back in June, when Pamela Anderson stood nude in the window of fashion designer Stella McCartney's London clothes shop to bring attention to PETA, she was making a statement she would rather go nude than wear fur. Anderson chose to deliver that message in a way certain to be heard. It was an outrageous stunt but it worked -- and whether you tsk-tsk or applaud her effort, Pamela Anderson and PETA made headlines around the globe that day.

It worked for the global cosmetics company Avon in Bulgaria this week, when in a continuing effort to raise awareness for breast cancer, they launched an eye-catching public campaign using three well-known sexy celebrities of Bulgaria. Posing in a larger-than-life banner hung outside the National Art Gallery in Sofia, the three beauties stared back at passers-by with a suggestion that when the large pink ribbon covering the women in the banner in just the right places came down, the public would be in for a nude shock.

As it turns out, when the pink ribbon was pulled down, the bare-shouldered bare-legged smiling women in the poster -- television star Natalia Simeonova, pop diva Maria Ilieva and film actress Koyna Rousseva -- were holding up pink tees with a breast cancer message printed on them.

Will the public or the paparazzi ever tire of sexy or the hint of nudity or actual nudity? No -- and I am not suggesting they do. Only that this type of campaign risks becoming cliche. If I were head of a large organization with a goal to raise awareness in eye-popping ways, I would hire the brightest, most innovative and creative minds in the advertising world, and let them create something intelligent and fresh and new. But for now, Pamela Anderson and Avon know what works -- and they work it.