Ford has officially unveiled its 2008 Warriors in Pink Mustang. Available in three colors -- black, metallic silver, and performance white -- this breast cancer-inspired car features a pink ribbon and Pony fender badge, pink striping on the rocker panel, and pink stitching on its charcoal leather seats, steering wheel, and floor mats. Only 2,500 of these Mustangs will be built, and the car will be available in the V6 coupe and convertible models.

Ford has given more than $90 million in cash and donations to Susan G. Komen for the Cure over the past 13 years. This Mustang is their latest philanthropic endeavor, and they expect to generate $500,000 in funds for this organization.

Ford says winning the race against breast cancer takes a whole lot of horsepower. And now they are adding more muscle than ever to the fight.

Seven years ago, my husband and I owned a Mustang GT. A black one with black leather interior. Our car was clean and waxed and clear of clutter. It was small and sporty and we loved it. Others loved it. We were cool. We thought so, anyway.

We don't think we are so cool now, however. We are happy, with our two children, our dented and dirty Honda Odyssey mini-van, and all the gear -- books, toys, wet wipes, a scooter, a Big Wheel, and even a little potty -- that fills the vast space of our latest vehicle. But I am not sure anyone would ever call us cool as we cruise around town in our family ride.

My husband, John, dreams of getting another Mustang. And he's primed our three-year-old son for the same dream. Danny can spot a Mustang a mile away, regardless of its year, its color, or its condition. He loves a rag-top. He prefers yellow. And he promises to buy his daddy a black Mustang as soon as he wins the lottery.

I told John last night that Ford is about to release a new Mustang, with both the exterior paint and interior stitching trimmed in pink. "Let's get it," John said, without hesitation. He isn't worried he'll look less than macho in a pink Mustang. He just wants one. And while his intentions faded a bit when he learned Ford will offer only V6 models, he still thinks a pink pony car is a cool concept.

Not everyone likes the idea of a Mustang marketed at women, says analyst Erich Merkle of IRN Inc. in Grand Rapids who adds that the Mustang is an iconic brand based on a special mix of speed and testosterone. Ford should not mess with success, he believes.

But Ford expects its Warriors in Pink trim package, slated to release this summer, to be nothing short of a success -- in more ways than one.

A portion of Mustang profits will be donated to Susan G. Komen for the Cure for breast cancer research. Ford has long been a sponsor of this organization and over the years has donated $87 million. In addition, the pink initiative could attract new buyers to the car, marked by slipping sales in recent months.

While all details have not been released, the newest Mustang will be available in a few colors, and customers will have the choice of convertible or hardtop.

At the age of 93, former President Gerald R. Ford had become our longest living former president. As the nation mourns the passing of former President Ford, who died Tuesday at his home in Rancho Mirage, California, he is being remembered as a great healer of the nation in the aftermath of the Watergate scandal. At the time he pardoned former President Nixon, he was questioned and criticized for the wisdom of that action. In retrospect, his decision was credited for helping the nation move forward and heal.

Recovered alcoholic and breast cancer survivor Betty Ford is known for being a healer for the people of this nation in her own right. She willingly battled her most private demons and medical challenges openly, breaking the rules by speaking publicly about struggles society deemed private matters best kept quiet and spoken of only in whispers behind closed doors.

"It's hard for anyone born perhaps after 1980 or even in 1970 to understand that these things were not talked about," said Dr. Patricia Ganz, director of the division of cancer prevention and control research at UCLA's Jonsson Comprehensive Cancer Center. "They were very stigmatizing. A woman didn't dare to mention to her friends, employer, extended family, that she had breast cancer."

Betty is credited with the successful launch of the Susan G. Komen Breast Cancer Foundation by attending the first luncheon. Nancy G. Brinker, founder of the foundation, has said of Betty Ford, "If she had not come, we would never have been able to launch. I don't think young women today realize the importance of what she did -- she lit the candle in dark rooms all over the world in healthcare and substance abuse and human understanding."

History will record that both former President Gerald R. Ford and former First lady Betty Ford were profound healers, in courage, compassion and wisdom.

Grey's Anatomy has teamed up with Warriors in Pink in a sweepstakes called Gear Up with Grey's Anatomy. The Warriors in Pink Prize Package winner will receive a 2007 Ford Fusion, a trip to the Grey's Anatomy set, and a Warrior in Pink apparel package including gear autographed by the cast of Grey's Anatomy. No purchase is necessary to win and the deadline to enter the sweepstakes is 11:59 PM (EST) on December 31, 2006. For more details, and to enter the sweepstakes, visit Warriors in Pink Gear Up with Grey's Anatomy Sweepstakes.

In addition, Warriors in Pink has launched a magnificent virtual quilt online. Breast cancer survivors and co-survivors are invited to contribute to the quilt with a personal message of encouragement, inspiration, love, support and celebration by designing a symbolic patch that will then be added to the Virtual Quilt online. According to the keepers of the Warriors in Pink Virtual Quilt, "There is strength in numbers, and decorated with the Warriors in Pink symbols, each patch is a personal message for friends and loved ones. Experience the vastness and behold the Warriors in Pink beautiful and valiant fight against breast cancer."

The Virtual Quilt is also available as a screensaver. To date, there are 2740 patches. To visit, the Virtual Quilt requires Flash Player 8 or higher.

This past week saw the launch of a first-ever partnership between Ford and ABC's The View. As part of Ford's Warriors in Pink initiative -- a campaign to get women everywhere to join the battle against breast cancer -- the co-hosts of The View during the month of October will feature Warriors sharing their personal stories of support and commitment in the fight against breast cancer.

On September 12, The View's call out for Warriors began online at abc.com
(keyword: theview) where viewers are asked to submit stories about the breast cancer Warriors in their lives. Then each week in October -- Breast Cancer Awareness Month -- a different Warrior will be selected to appear on the show.

Also part of the show will be an audience give-away, featuring merchandise from Ford's Warrior collection. Beginning October 2, viewers will have the chance to purchase a limited edition The View/Warrior coffee mug -- the same mug The View co-hosts will sip from to remind audience members about the importance of breast cancer awareness and early detection. All proceeds will go directly to the Komen Foundation. And on October 29, co-host Rosie O'Donnell -- who lost her mother to breast cancer and is herself a Warrior -- will attend the Race for the Cure event in Princeton, New Jersey.

Ford's Warriors in Pink campaign raises funds for the Susan G. Komen Breast Cancer Foundation through the sale of clothing and accessories for men, women, and children. One hundred percent of the net proceeds benefit the Komen Foundation. Over the past 12 years, Ford has contributed $87 million in gifts and donations to this life-saving venture.
Warriors in Pink merchandise is available not just during the month of October but year-round at www.fordcares.com.

To help promote Ford and Ford dealers Warriors in Pink campaign to fight breast cancer, the television cast of Grey's Anatomy Seattle Grace Hospital Derek Shepherd, Preston Burke, George O'Malley, Alex Karev, Richard Webber, Callie Torres, Cristina Yang, Miranda Bailey and Addison Shepherd have agreed to raise awareness by appearing in celebrity ads wearing Warrior In Pink clothing.

"We recognize the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. We wholeheartedly support breast cancer awareness and eradication and are proud to be affiliated with Ford's Warriors in Pink program," said Shonda Rhimes, executive producer of Grey's Anatomy. "We're committed to the Warrior fighting spirit and urge everyone to play a role in the battle against breast cancer."

With drums banging and faces painted, Warriors in Pink take part in Susan G. Komen Race for the Cure events each year. In the last 12 years, Ford and Ford dealers have supported the Komen Foundation with contributions of more than $87 million dollars in donations. For more information on the Warriors in Pink, becoming a warrior, supporting warriors through clothing and gear purchases, and what the symbols they use represent, visit our past post Warriors in Pink: believers survivors fighters.

One hundred percent of the net proceeds from Warriors in Pink merchandise will benefit the Komen Foundation. The collection includes t-shirts, men's thermal wear, gear and temporary tattoos for kids. The items feature bold symbols that represent the warrior spirit of taking charge, living out loud, harnessing power and standing together.

Ford's long standing efforts to the fight against breast cancer has supported the Komen Foundation for twelve years and has contributed more than $87 million in donations.

The cast of ABC's Greys Anatomy will help Ford by appearing in a communication campaign designed to raise awareness of the Warriors in Pink. The doctors and interns of Seattle Grace Hospital show their passion for Ford's Warriors in Pink clothing with a series of ads starting September 4th. Characters such as Derek Shepherd, Preston Burke, George O'Malley, Alex Karev, Richard Webber, Callie Torres, Christina Yang, Miranda Bailey and Addison Shepherd appear in the upcoming ads.

The Ford Motor Company raised over $1.6 million dollars from its Lilly Pulitzer designed breast cancer awareness scarf in 2005. The 2006 scarf will feature Warriors in Pink symbols and is available starting in October at www.fordcares.com.

Ford is calling all warriors to bang your drum -- paint your face -- run -- walk -- and fight for the breast cancer cure. Ford and Ford dealers are recruiting Warriors to ramp up the fight against breast cancer. As the Ford for Warriors in Pink page states, "Ford Warriors in Pink can be found at the Komen Race for the Cure events as always, only now they will arrive as a united front, as one in Warrior gear."

The Warrior gear are symbols and each one carries a meaning. War Paint is worn by Warriors ready to enter battle; The Warriors represent the power and the courageous who fight against breast cancer; Wings honor the angels who have passed after their fight against breast cancer; Crowned Warriors remind us that breast cancer touches the lives of both genders; Feathers represent kinship and are traditionally used in battle; Hearts represent the love in the lives of breast cancer fighters, their family and friends; Chevron is a French word meaning rafter and signifies protection and Plants represent life, growth and survival.

Recently, someone remarked to me that they could not write about cancer every day. During the 30 second I Run video spot featured on the Warriors in Pink web page, there is a little girl who holds up a handwritten sign that says, My Mommy's going to make it. That is why I can write about cancer every day. As a breast cancer survivor, I believe, and I survive and I fight for all the mommies -- so one day little girls won't have to lose their mommies. That is how I can do it. Every day -- for as long as I survive. If you want to join a positive and powerful campaign in the fight against breast cancer, check out  In Every Woman there is a Warrior in Pink.