Business is business. Maybe it's about making a difference in the world of consumers but mostly, it's about making money. I get that -- and if I owned my own company and offered some sort of product, surely my goal would be to reap a financial reward. And if I wanted to increase my reward, I guess I would consider new markets, new advertising, and new techniques for hauling in loads of cash.

So I see what's going on with the new Camel No. 9 cigarettes, in their hot-pink fuscia and minty-teal green packages with the slogan Light and Luscious. I understand this brand is targeting female smokers with enticing wording that Camel maker R.J. Reynolds executives say is meant to suggest dressed to the nines, putting on your best. I even get that it's a pretty savvy strategy. But somehow, it all seems so wrong.

In a world where more women die of lung cancer than breast cancer -- by a large margin -- how can anyone, even business people whose sights are set on profits, feel OK with the decision to encourage women to smoke?

Think about these passages that just recently published in a New York Times article:

Wall Street analysts praise the introduction of Camel No. 9, in regular and menthol flavors, as a further step by the R. J. Reynolds, a unit of Reynolds American, toward a new marketing strategy. The goal is to refocus on the biggest, most popular -- and most profitable -- brands, which include Kool as well as Camel.

"What we're about is giving adult smokers a choice," says one executive, "with products we believe are more appealing than existing products." The introduction of Camel No. 9 is part of plans to "focus on products that are 'wow,' " she added, "that add fun and excitement to the category."

Fun and excitement? Believe me, there's nothing fun and exciting about cancer. Now if I could only package that truth and market it to the world. I suspect I'd be a rich woman -- and I don't mean financially.

Chili's restaurant is the place to be on September 25 -- because 100 percent of profits earned on this day will go to St. Jude's Children's Research Hospital -- the only hospital for sick children that does not require anyone to pay for treatment. So fundraising is key -- and Chili's has cooked up all sorts of creative ways to help conquer cancer in children.

Besides Donate All Our Profits Day, Chili's is sponsoring a program called Creativity for a Cause -- where customers make a donation and then color a rendering of a pepper. The coloring sheets are displayed at participating restaurants in a chain-like fashion, hanging from the ceilings. Create a Pepper gift cards are also available. For every $25 spent on gift cards, Chili's will donate $1 to St. Jude's. And t-shirts -- black with a white pepper gracing the front -- can be purchased for $12. Kids can even have fun on-line with Chili's crafty creations, including an interactive pepper coloring activity.

All this fundraising goes hand in hand with the development of the Chili's Care Center -- a St. Jude's state-of-the-art building dedicated to groundbreaking research on brain tumors. The center is scheduled to open in Fall 2007 -- thanks to Chili's professionals who over the course of 10 years have donated a historic $50 million to St. Jude's.

I wrote this journal entry one year ago today. It's one of many entries I look back on to remember my journey with breast cancer, to capture the emotions that preceded the ones I have now, to chart just how far I have come since the day of my diagnosis. This is one of my happier journal entries -- written at a time when I was coming back to life after surgery, chemotherapy, and radiation, when I was happy to be alive and in the company of two little boys whose simplicity inspired me.

My hats were once so important to me. Now they are scattered all over the floor of my bedroom closet. Once my daily camouflage for what cancer had done to me, my hats are now toys. Joey and Danny play with them and toss them around and wear them -- sometimes one at a time and sometimes they pile as many as they can on top of their little blond heads. The hats hold no real significance to them -- they are just playthings and while Joey can recall that I wore them at one time, the emotion wrapped up in the pale blue sleep cap and the black Nike ball cap and the yellow bucket hat is lost on him. I consider this a blessing -- that one day, he and Danny will likely have very little memory of this cancer adventure and that they may only remember what fun it was to wear so many hats.

Summer surf and sand. Planning a day trip or weekend vacation at the beach? You could be putting yourself and your family at short-term and long-term health risk. From bacterial pollution to toxic chemicals, some of our beaches are dirty enough to cause serious concern.

In an effort to combat beach pollution, the Milford Environmental Concerns Coalition in Milford Connecticut, hosts a beachwater quality initiative called the Freedom Lawn Contest, recognizing local residents who show their commitment to protecting water quality by growing beautiful lawns and gardens without the use of chemicals, pesticides or fertilizers.

According to Natural Resources Defense Council (NRDC), every coastal state has a beach pollution problem. In 2000, the Beaches Environmental Assessment and Coastal Health Act (BEACH Act) was passed by Congress, requiring the Environmental Protection Agency (EPA) to revise the current health standards by October 2005. The FDA missed the deadline, and indicates it will not be able to finish updating the standards until 2011. The NRDC announced it is suing the EPA for failing to modernize the standards as ordered by Congress six years ago.

The NRDC has published a 349-page report, Testing the Waters 2006: A Guide to Water Quality at Vacation Beaches, available as a PDF document.

Breast cancer and fun usually aren't in the same sentence. At Susan and Mary's blog that is what you're going to get! Susan was diagnosed with breast cancer in the spring of 2005. These girls do take the devastation of cancer seriously. Susan lost her mom at a young age to breast cancer.

Susan says that her webpage is "quirky but serious." She wants the website to save your day and help you focus on what is good.

You'll find on the website things like Julie loves radiation! and Beth LOVES chemo and is having GREAT FUN! These girls are determined to look on the bright side and make you laugh in the process.

If'n books are introducing The Cancerpants Journal. This humorous blank journal is exclusively for cancer patients so they can have an outlet to write down their thoughts and feelings. The journal's hand screen printed designs are by Grammy-nominated illustrator Jesse LeDoux.

Deb Dormody, owner of If'n books states "Most people I know who have been through cancer have been able to bear the crazy process by welcoming humor into their healing; and a fun journal can be an integral part of that course."

The Cancerpants Journal also comes with the Superfuntime Kit. The kit contains a pencil, tattoo, sticker and postcard. It also contains journal tips to help put the journal to practical use.

One dollar from every sale of the journal will be donated towards a cancer-related charity. This quarter they are giving the proceeds to The Lance Armstrong Foundation.

Take it one day at a time.
Get a good cry one time.
Find someone to talk to, not talk to you.
Watch, listen to everything funny.
It ain't over.
Pray. -- Tips from the Trenches

Flying Colors is a community support center of The Memphis Cancer Foundation. If you live in the Memphis area, it sounds like an excellent place to visit and meet others facing cancer and surviving cancer who can help you learn techniques to regain control emotionally, psychologically, and physically.

They provide a lending library, one-on-one counseling and activities. However, if you don't live close enough to visit in person, the Flying Colors website offers a variety of information for cancer patients.

You can read Affirmations, add your name to the Chain of Hope, send e-Cards, meditate on the Mindless Meditations, join the Society for Silly Survivors, read Tips from the Trenches and survivors sharing poetry and stories. There's much more in wonderful content but this gives you an idea of what to expect when you visit the Flying Colors website. I got lost in there for a time. It's nicely done.

We just had a family water balloon toss -- me, my husband, and our two little boys. Little hands helped fill tiny balloons that were tossed and fumbled and rolled all over our sidewalk and driveway. Our game resulted in wet clothing and wet hair and lots of laughs. And when we walked inside to prepare for dinner, Joey -- five years old -- said, fun is good for the body. I told him that he is so right -- fun is good for the body, And this one fact really needs no scientific proof or validation -- although I'm sure research is out there to support this simple truth. Fun is simply good for the body. And anyone who has felt the aftermath of fun knows what I mean. It sends good vibes through the body, it relieves stress, it refreshes and recharges, it lightens the load.

So try to incorporate some fun into your weekend -- organize your own water balloon toss, fly a kite, take a bike ride, go rock climbing or sailing or swimming. Whatever you choose, consider it a gift to your body. Celebrate yourself. Celebrate life. Celebrate Independence Day. Set yourself free and enjoy all the moments you have at your disposal. And if you like what you feel, try having fun every day.

It's Fourth of July weekend, and this year is a long one! Traditionally, celebrations for the Fourth of July include picnics, camping, boating, hiking, backyard barbeques, free concerts in the park, a stroll by the river, a day at the beach. Basically, most activities this weekend involve being outdoors enjoying good times and the warm summer sun.

Before you, friends and family head out the door, here is a sampling of posts we have done about spending time in the sun -- skin cancer facts -- and tips on practicing sun safety.

• Skin cancer prevention kits for kids.
• Shading kids from the sun.
• Pediatricians need to educate parents about sun exposure risks.
  

• Skin cancer myths debunked by dermatologists.
• Global warming skin cancer warning.
  

And the sun, with the right exposure, is not all bad.

• Vitamin D: sunshine as cancer prevention.
  

For a complete listing of the posts regarding skin cancer and sun safety, visit The Cancer Blog's melanoma and skin cancer categories. The Fourth of July is a great time for celebration of our freedoms and all the wonderful warmth and brightness of summer days. Enjoy! every minute but be sun-wise and sun safe.