New Zealand health authorities are investigating what they feel to be extravagant health claims by companies trying to sell goji juice as a cure for cancer. In New Zealand, that kind of health claim is illegal. That kind of health claim is illegal in the United States as well.

There might be a single magical berry that can cure cancer, but without rigorous scientific study, who can say for sure? Certainly not the manufacturers of goji juice, or those who seek to profit from the sale of goji juice. Not without scientific proof.

I am inclined to believe it is healthy for you, and does provide antioxidants that do have cancer prevention value, because it is a berry. Most berries have been shown to offer cancer prevention in supplying the body with vital nutrients essential to good health. But that is far cry from believing goji juice is a cure for cancer.

Common sense would keep us from buying into flamboyant claims that can give someone diagnosed with cancer false hope. A cancer diagnosis can create intense levels of fear and sometimes, a willingness to set aside normal and sensible judgment. Most of the nutritional experts are suggesting that given the current price of a goji juice drink, similar berries, fruits and vegetables might be more cost effective in getting the same antioxidant and nutrition value.