Former NASCAR champion Benny Parsons, hospitalized on December 26 due to complications from lung cancer, died today in Charlotte, North Carolina after a short battle with the disease. He was 65.

Parsons, who had not smoked since 1978, was diagnosed with cancer in his left lung in July 2006. He underwent aggressive chemotherapy and radiation and announced in October that he was in remission. But the intensive treatment rendered his left lung useless and then a blood clot appeared in his right lung, prompting his admission to the hospital where he spent his remaining days in an induced coma.

Parsons was confident he could survive with one lung and compared his condition to that of John Wayne.

"John Wayne lived and had a great career with one lung," he said. "There is no reason why I can't do the same. It will take a little while for the right lung to pull the weight for the left lung so until then I will still need to use oxygen when I walk. I won't need it sitting or commentating races and to me that is the main thing. If given a choice between cancer or losing a lung I would say that I got the right end of the deal."

Parson's intense spirit was his trademark. It motivated him to rise from a poor childhood, leave behind a taxi driving job, and head straight to the top of NASCAR. His success is marked by his 1994 induction into the International Motorsports Hall of Fame and his 1995 induction into the National Motorsports Press Association's Stock Car Racing Hall of Fame.

One of NASCAR's 50 greatest drivers and the 1973 champion, Parsons retired from racing in 1988 and headed straight into a broadcasting career. He spent the past six years as a commentator for NBC and TNT and even continued to call races from the booth during his treatment. He hosted a weekly radio program and kept fans updated on his condition on his very own blog.

Judging by the comments left for Parsons on a January 8th post about his hospitalization, there was an abundance of love for this man, nicknamed BP by the NASCAR community.

"He was a great driver and a terrific broadcaster, but above anything else he was a kind and generous human being," said Dick Ebersol, chairman of NBC Sports. "His character and spirit will define how he is remembered by all of us. Benny will be sorely missed."

Parson's death comes eight days after the death of NASCAR driver and Truck Series Champion Bobby Hamilton.

Dealing with cancer in private is hard. Dealing with cancer publicly can be even harder. CEO Donna McAleer -- the founding executive and public face of the large, growing health care company Elant -- knows this firsthand. She just recently went public with her breast cancer diagnosis and prognosis after rumors of her demise started circulating. McAleer set the record straight, announcing that she is doing just fine. While her experience has been frightening, she is surviving well -- and she wants the public to know. She has run Elant for 20 years and wants to dispel any myths about its stability. Apple CEO Steve Jobs faced the same public drama in 2004 after surgery for pancreatic cancer and subsequent drops in Apple stock. Jobs recovered -- and so did the stock -- but the speculation that swirled was powerful and potentially damaging. Just as it was that same year when Kraft Foods was criticized for withholding details of its CEO's hospitalization.

There is some debate in the business world about all of this -- about whether or not executive illnesses should be disclosed. For public companies, one opinion is that there is an obligation to respond quickly to the public. In a private company, it's up to the CEO. McAleer's Elant is not a publicly traded company and there is no worry about stock price -- but her decision to reveal her personal health crisis was the right thing to do, she says. "I have an obligation to share this news in how I progress, in order to educate and make sure people aren't frightened by it," she said in reference to the memo she sent to her 700 employees and community groups too.

I'm open and honest about my own cancer experience because I believe it can help others -- and it helps me to talk about it too. So I'm a fan of a forthcoming approach in the workplace. I appreciate that some fear repercussions that might result from such a disclosure. But honesty may be the best policy -- for prevention of rumors and addressing worry and raising awareness too. McAleer seems to agree as she takes this opportunity to speak up, to encourage women to seek mammograms and to follow up on them.