The Child Cancer Foundation -- a non-profit charity in New Zealand providing practical and emotional assistance for children with cancer, their families, and their health care providers -- operates solely from the support of its 22 branches scattered across the country. The foundation receives no funding from government agencies or other cancer support groups. So any bit of support they receive is a big deal.

Lately, the Child Cancer Foundation is making a big deal about Hyundai, the fast-growing vehicle brand supplying a range of SUVs and cars to the foundation. Five Hyundai Tucson SUVs and three Hyundai Getz will be donated, and the head of the Foundation will drive a Hyundai Sonata V6 sedan.

The Child Cancer Foundation provides support in the form of financial assistance, meals, transportation, accommodation, support groups, education scholarships, and access to holiday homes. It also contributes financially to research initiatives. The donated vehicles will help tremendously in the delivery of this support.

I just read a breast cancer survivor's commentary about the color pink -- about how she hates pink, is sick of seeing pink, is tired of companies capitalizing on the breast cancer color in order to sell products. She calls the color wimpy and too feminine -- and while she accepts that she may just be grumpy about this topic, she is not too happy that pink is the color that symbolizes a serious disease. She would have preferred red or purple, colors that signify strength and power. But pink is what we've got -- and I happen to be okay with it.

I'm okay with pink because I like the color. I'm okay with it because it's recognizable -- and there can't be too many people out there who don't know that pink and breast cancer go hand in hand. To me, the color itself raises awareness. If I buy a pink vacuum cleaner and am reminded of the words breast and cancer each time I suck up dirt from my carpet, then I'm in the loop -- even if minimally. And if it prompts me to check my own breasts or schedule a screening appointment, then I benefit. I'm not sure a green vacuum cleaner would have the same effect. And when I wear my new Key to the Cure t-shirt -- with a pink ribbon gracing the front -- and someone inquires about the shirt, I will have an opportunity to spread some words about breast cancer. Pink doesn't have to be wimpy. It can be powerful.

There are surely companies out there taking advantage of the color pink because it sells. But if sales truly benefit breast cancer research, then it's a win-win situation in my opinion. I am happy that $31 of my $35 t-shirt goes directly to breast cancer initiatives. Sure, the shirt was a bit expensive. But so is breast cancer -- and I have the bills to prove it -- so if simply buying a pink ribbon t-shirt allows me to walk around as a billboard and allows breast cancer research some more momentum, then I am game.

I will wear my new shirt when I run in the Making Strides Against Breast Cancer 5K event in two weeks. And I will wear a bright pink ribbon in my hair. And I may even wear pink shorts. Because I think pink is empowering. And I'm happy it's everywhere -- because it illustrates that breast cancer is everywhere. And that is not okay.

More pink is popping up -- this time on the shelves of Yankee Candle stores where pretty pink candles are displayed with labels of pretty pink breast cancer ribbons. Yankee Candle is proud to support the fight against breast cancer and is featuring the scent Fresh Cut Roses in 14.5 oz. jars for this special cause. A portion of all proceeds will be donated for breast cancer research and awareness. This candle -- a special and limited edition -- costs $19.99 and can be purchased in retail stores or on-line.

Yankee Candle has always been active in charitable endeavors and seeks to make a strong, positive impact on the communities in which they do business. They support the United Way and the American Heart Association -- and now they support breast cancer initiatives too.

Melissa Etheridge's song Run for Life -- inspired by her own personal battle with breast cancer -- plays just as the pink and white SUNCHIPS® website is opened. And visitors to the site learn quickly that they can contribute to the Crunch for the Cure campaign by simply purchasing a bag of specially-marked SUNCHIPS® and entering in the special printed code here. For each code entered through December 15, 2006, SUNCHIPS® brand will donate .25 cents to the Susan G. Komen Breast Cancer Foundation in support of its breast cancer initiatives. A pink breast cancer ribbon is the special mark on these bags of SUNCHIPS®, signifing a partnership in the fight against breast cancer.

This website also includes information about breast cancer, about Susan G. Komen races and volunteer opportunities -- and it even provides a means for thanking favorite Race for the Cure® volunteers. Readers can post their own thank-you messages that will appear on a virtual thank you wall.

Thank you SUNCHIPS® for your commitment to this cause.