I AM THE CURE is the Susan G. Komen new rallying cry. Intended to urge us to take an active role in our own breast health and remind us that we all play an important part in finding a cure, these are words to live by. I think I won't soon forget them -- because I have a new key chain inscribed with all four of them.

My aunt just participated in the Aspen Race for the Cure, and she sent me all the goodies she picked up at the race. She gave me the Ford Warriors in Pink scarf -- I've always wanted one and can't wait to wear it on October 20 when I run in my local Making Strides Against Breast Cancer event. She also passed on to me a race t-shirt, the sign she wore on her back -- in celebration of my beautiful niece Jacki, it read -- and pink ribbon magnets, sunscreen, a Warriors in Pink temporary tattoo, and all sorts of other little trinkets. The key chain was one of them.

My new key chain features four different sized pink metal circles, each one dangling from the key ring. On each circle, there is one word. From the smallest circle to the largest, the words I -- AM -- THE -- CURE appear. All on their own, these circles are pretty powerful. But there's more. On an insert that came with the key chain is an explanation for each circle.

The best cancer treatment centers are not always right around the corner. Sometimes, it's necessary to travel far and wide to reach facilities offering the latest and greatest in cancer therapy. And when a back-and-forth commute is not possible due to daily or long-term treatment protocols, lodging becomes a necessity. And often, a hassle.

If you find yourself confronted with a stressful travel scenario, key into Joe's House. It's sure to ease your burden.

Think about this:

Joe's House is a non-profit organization that serves hospital staff and cancer patients in search of lodging. Founded in 2003 by Ann Calahan who for six years struggled to find appropriate accommodations during her late husband's cancer battle, Joe's House makes life a little easier for those fighting cancer on the road.

Joe's House features a centralized listing of lodging information for patients to access online or with a simple phone call (877-563-7468). For online searches, a drop-down menu allows patients, loved ones, and caregivers to locate lodging by selecting states, cities, and treatment facilities. Details on each lodging facility are available with information on amenities, rates, and reservation methods, and requirements.

I just gave this system a whirl. I chose Florida as my state, Gainesville as my city, and the hospital where I receive my treatment. Up popped four lodging locations -- two are free for cancer patients, one runs $10 per night, and the other charges $77 per night. Fortunately, I live right around the corner from my treatment center. But for those who don't, this service -- it's free -- is definitely worth trying.

I guess the concept is happy -- the public urging for our world's policy makers to make cancer a top priority -- but the fact that becomes all too apparent on this World Cancer Day is quite sobering. More than seven million people die from cancer and close to 11 million new cases are diagnosed worldwide each year. In 2006, cancer killed more people than AIDS, malaria, and tuberculosis combined.

So today is both happy and sad. But for now, let's focus on the happy.

The Geneva-based International Union Against Cancer (UICC) and member organizations in 86 countries are launching a five-year campaign to impart life lessons to children so they can prevent cancer later in life. Parents are critical in this campaign and must take an active role in teaching their children techniques for saving their lives.

Forty-three percent of cancer cases can be prevented through healthy lifestyles that begin in childhood. The World Cancer Campaign slogan -- Today's Children, Tomorrow's World -- underscores the possibility that a concerted effort among world leaders, parents, and their children can make a real difference through four key actions -- providing a smoke-free environment for children; ensuring children keep physically active, eat a healthy diet, and avoid obesity; educating children about vaccines for virus-related liver and cervical cancers; and limiting children's exposure to the sun.

Former First Lady Barbara Bush, Her Royal Highness Lalla Slama of Morocco, Nigerian President Olusegun Obasanjo, and tennis star Steffi Graf are some of the powerful voices powering this campaign that UICC president Dr. Franco Cavalli says can save so many lives if embraced by those at the highest decision-making levels.

"Complacency and inaction on the part of world community will effectively contribute to more than 10 million deaths every year by 2020," he said.

This just in from a survey conducted by Cancer Research UK:

More than one in four British adults believe cancer results from nothing more than fate. That's 27 percent of the adult population claiming cancer risk comes down to fate and is not linked to human predisposition or behavior.

Clearly, there are proven cancer-reducing behaviors -- like stopping smoking, maintaining a healthy weight, eating fruits and vegetables, and avoiding the sun -- and the fact that so many adults don't realize that half of all cancer cases can be prevented by lifestyle is alarming.

Dr. Lesley Walker, director of information at Cancer Research UK, says education is key for this group, dominated by British residents living in the most deprived areas of Britain and those over the age of 65.

I just read a breast cancer survivor's commentary about the color pink -- about how she hates pink, is sick of seeing pink, is tired of companies capitalizing on the breast cancer color in order to sell products. She calls the color wimpy and too feminine -- and while she accepts that she may just be grumpy about this topic, she is not too happy that pink is the color that symbolizes a serious disease. She would have preferred red or purple, colors that signify strength and power. But pink is what we've got -- and I happen to be okay with it.

I'm okay with pink because I like the color. I'm okay with it because it's recognizable -- and there can't be too many people out there who don't know that pink and breast cancer go hand in hand. To me, the color itself raises awareness. If I buy a pink vacuum cleaner and am reminded of the words breast and cancer each time I suck up dirt from my carpet, then I'm in the loop -- even if minimally. And if it prompts me to check my own breasts or schedule a screening appointment, then I benefit. I'm not sure a green vacuum cleaner would have the same effect. And when I wear my new Key to the Cure t-shirt -- with a pink ribbon gracing the front -- and someone inquires about the shirt, I will have an opportunity to spread some words about breast cancer. Pink doesn't have to be wimpy. It can be powerful.

There are surely companies out there taking advantage of the color pink because it sells. But if sales truly benefit breast cancer research, then it's a win-win situation in my opinion. I am happy that $31 of my $35 t-shirt goes directly to breast cancer initiatives. Sure, the shirt was a bit expensive. But so is breast cancer -- and I have the bills to prove it -- so if simply buying a pink ribbon t-shirt allows me to walk around as a billboard and allows breast cancer research some more momentum, then I am game.

I will wear my new shirt when I run in the Making Strides Against Breast Cancer 5K event in two weeks. And I will wear a bright pink ribbon in my hair. And I may even wear pink shorts. Because I think pink is empowering. And I'm happy it's everywhere -- because it illustrates that breast cancer is everywhere. And that is not okay.

Glenn Close is the 2006 Entertainment Industry Foundation (EIF) ambassador to the Saks Fifth Avenue Key to the Cure campaign. Oscar de la Renta is the 2006 designer of the Key to the Cure t-shirt -- available now at Saks Fifth Avenue stores for the price of $35. For each t-shirt purchase, $31 will benefit EIF's Women's Cancer Research Fund. T-shirts are available on-line and in retails stores everywhere.

All Saks Fifth Avenue retail stores and Saks.com will contribute to Key to the Cure by donating 2 percent of all profits during October 12-15. Off Fifth stores will donate 1 percent of profits during the same time period to benefit local and national women's cancer charities.

Key to the Cure is a women's cancer initiative founded in partnership with EIF's Women's Cancer Research Fund. The program receives on-going support from Mercedes-Benz USA -- set to donate one million dollars to the cause. EIF is the entertainment industry's leading charitable organization and has shared hundreds of millions of dollars in support of critical issues facing our society. Like breast cancer.

For chronic pain sufferers, this might be the earliest beginning of the ultimate end for unrelenting pain. Columbia University researchers have been studying how pain works at the molecular and cellular level and discovered a key enzyme that cause nerve cells to send pain messages through the central nervous system even when there is no physical pain being experienced. So although you might not actually be in physical pain any longer, if your brain is being told there is still pain, you will experience the reality of pain.

Because of this find, researchers are hoping a drug can be developed that will shut down the messengers and the message.

Researcher Richard Ambron is quoted as saying that pain is not necessary. I could not agree more and have been an advocate for quality of life issues for long-term cancer survivors who must endure chronic pain without effective relief.

Just like Ambron, I do not think it is necessary that people put up with or suffer silently in pain either, and because the current methods of treatment can lead to additional health problems, this type of research is most welcome -- and long past due.

The topic of weight gets a lot of press -- especially as it relates to cancer. And there is no arguing that the general consensus by all doctors and nutritionists and experts is that obesity and weight gain are key risk factors in the whole game of cancer. And now there are even more statistics to support this belief.

According to a new study in the Journal of the American Medical Association, a weight gain of 22 pounds increased a woman's risk of breast cancer by 18 percent. Women who lost the same amount of weight, however, lowered their risk by 57 percent. The study followed 87,000 women between the ages of 30 and 55 for 26 years. Researchers noted how their weight fluctuated after the age of 18 and from menopause and beyond. The study did not count weight gain during pregnancy. Losing weight -- at all ages -- largely decreased the chance of breast cancer.

There seems to be no mystery when it comes to weight and health. Higher levels of weight translate into higher levels of risk for all sorts of health problems. And the same goes for breast cancer -- the more excess weight, the more risk.

Sheila Kaye had been smoking for years when they found the tumor in her lung. As a long-time smoker, her lungs were in such bad shape that the diagnosis became inoperable lung cancer. The only remedy the doctor could try was cryosurgery, a procedure that freezes a tumor. With a special probe, the tumor is brought down to -190°C, and within three to six months it disintegrates. BBC News has the feature on Kaye's lung cancer recovery here.

In other lung cancer news, Vanderbilt University in Nashville researchers have discovered a protein that might be a significant key to the development of almost 75 percent of non-small cell lung cancer, the most common form of lung cancer. In studying the lung cancer tissue of 46 lung cancer patients, they found the protein barely present or missing altogether in 77 percent of the samples. Using mice, they found when they restored the protein, tumor growth slowed. The key proteins are called type 2 receptors for Transforming Growth Factor-b, or TGF-b.