Seven years ago, my husband and I owned a Mustang GT. A black one with black leather interior. Our car was clean and waxed and clear of clutter. It was small and sporty and we loved it. Others loved it. We were cool. We thought so, anyway.
We don't think we are so cool now, however. We are happy, with our two children, our dented and dirty Honda Odyssey mini-van, and all the gear -- books, toys, wet wipes, a scooter, a Big Wheel, and even a little potty -- that fills the vast space of our latest vehicle. But I am not sure anyone would ever call us cool as we cruise around town in our family ride.
My husband, John, dreams of getting another Mustang. And he's primed our three-year-old son for the same dream. Danny can spot a Mustang a mile away, regardless of its year, its color, or its condition. He loves a
rag-top. He prefers yellow. And he promises to buy his daddy a black Mustang as soon as he wins the lottery.
I told John last night that Ford is about to release a new Mustang, with both the exterior paint and interior stitching trimmed in pink. "Let's get it," John said, without hesitation. He isn't worried he'll look less than macho in a pink Mustang. He just wants one. And while his intentions faded a bit when he learned Ford will offer only V6 models, he still thinks a pink pony car is a cool concept.
Not everyone likes the idea of a Mustang marketed at women, says analyst Erich Merkle of IRN Inc. in Grand Rapids who adds that the Mustang is an iconic brand based on a special mix of speed and testosterone. Ford should not mess with success, he believes.
But Ford expects its
Warriors in Pink trim package, slated to release this summer, to be nothing short of a success -- in more ways than one.
A portion of Mustang profits will be donated to Susan G. Komen for the Cure for breast cancer research. Ford has long been a sponsor of this organization and over the years has donated $87 million. In addition, the pink initiative could attract new buyers to the car, marked by slipping sales in recent months.
While all details have not been released, the newest Mustang will be available in a few colors, and customers will have the choice of convertible or hardtop.
A new study out of Britain shows that though many men with prostate cancer recognized they had symptoms of a serious disease, they were hesitant to go to the doctor because they felt it wasn't 'macho.' Another reason? Fear. It's a natural reaction--wanting to bury your head in the sand and ignore your gut when you're afraid something might be seriously wrong--yet it's dangerous and it's killing thousands of men every year. This fear may not be unfounded though -- the study also showed that men's GPs were often unsympathetic and gave off negative vibes when it came to their male patients. 
