Business is business. Maybe it's about making a difference in the world of consumers but mostly, it's about making money. I get that -- and if I owned my own company and offered some sort of product, surely my goal would be to reap a financial reward. And if I wanted to increase my reward, I guess I would consider new markets, new advertising, and new techniques for hauling in loads of cash.

So I see what's going on with the new Camel No. 9 cigarettes, in their hot-pink fuscia and minty-teal green packages with the slogan Light and Luscious. I understand this brand is targeting female smokers with enticing wording that Camel maker R.J. Reynolds executives say is meant to suggest dressed to the nines, putting on your best. I even get that it's a pretty savvy strategy. But somehow, it all seems so wrong.

In a world where more women die of lung cancer than breast cancer -- by a large margin -- how can anyone, even business people whose sights are set on profits, feel OK with the decision to encourage women to smoke?

Think about these passages that just recently published in a New York Times article:

Wall Street analysts praise the introduction of Camel No. 9, in regular and menthol flavors, as a further step by the R. J. Reynolds, a unit of Reynolds American, toward a new marketing strategy. The goal is to refocus on the biggest, most popular -- and most profitable -- brands, which include Kool as well as Camel.

"What we're about is giving adult smokers a choice," says one executive, "with products we believe are more appealing than existing products." The introduction of Camel No. 9 is part of plans to "focus on products that are 'wow,' " she added, "that add fun and excitement to the category."

Fun and excitement? Believe me, there's nothing fun and exciting about cancer. Now if I could only package that truth and market it to the world. I suspect I'd be a rich woman -- and I don't mean financially.

My gut hasn't always guided me through life's most difficult decisions and dilemmas. It wasn't until I felt a lump in my breast more than two years ago that my gut kicked into gear and told me something very important.

"It's cancer," my insides told me one week before the surgeon who did my biopsy called.

"It's cancer," the surgeon said. I didn't tell him, but I thought it: "I know."

I also knew prior to surgery that my cancer had not spread to my lymph nodes. My gut told me this too. It also told me the chemotherapy drug Taxol was not right for me -- since my cancer had not spread -- despite the urging of one oncologist that I accept this treatment. I would have gone on gut instinct alone in my rejection of this medication but another doctor weighed in and agreed with my gut, so I had solid backing on this decision.

Many have dismissed hunches like these and have written off those who believe in them as screwballs, says writer Chip Brown in the March 2007 issue of The Oprah Magazine. But as Brown shares after peering into the world of gut instinct, there are 100 million nerve cells in the gut. They run on autopilot, regulate digestion, play a critical role in the body's immune system, and control mood-altering neurotransmitters identical to those in the brain.

The gut is essentially a second brain. It was a "gut feeling" that led Fred Smith, founder of Federal Express, to begin exploring the possibilities of overnight delivery and Howard Schultz, founder of Starbucks, to begin mass marketing coffee. Wall Street professionals make millions on their gut feelings, sportscasters make startling predictions based on gut guidance, and entrepreneurs launch thriving businesses because of the inklings that rumble in their tummies.

You may or may not be a gut thinker yourself. But I've stumbled upon a gut exercise -- thanks to psychotherapist Nancy Napier --and I'd like for you to consider it the next time you find yourself stuck at a crossroads, unsure of where to turn. You never know, the direction you seek may be swirling around in your midsection, just waiting for a call to action.

Think about this:

You are wavering between two choices. Find yourself a quiet, serene place where there will be no disruptions. Now sit down. Take a moment to settle and focus on the issue you want to explore. Then choose one side. Think about this side and notice what happens in your gut. Do you feel a tightening and gripping or a softening and warming? Are the sensations pleasant or uncomfortable? Notice your thoughts. Are they positive or negative? Give yourself some time to feel your gut and your mind responding.

Now shift to the other side. Think about the previous questions, and try to chart what your body gut is saying.

While you may not get a gut answer at first, if you come back with the question several times, you'll likely hear just what your gut wants you to know.

The local chapter of the New York City American Cancer Society is asking that candy-flavored cigarettes be banned from sale because they feel it is a tobacco industry marketing ploy to appeal to teens. During a City Council meeting, the bill introduced would prohibit the sale of cigarettes with fruity flavors, like Twista Lime, and Midnight Berry; candy flavors like Warm Winter Toffee; and any cigarettes with flavors resembling chocolate, vanilla, honey, candy, mint, cocoa, dessert, or an alcoholic beverage.

But is this the way to go? According to the Epoch Times, Mayor Michael R. Bloomberg, an anti-smoking advocate, who has not shown support of the ban, is concerned that banning fruit and candy-flavored cigarettes will make them more popular with kids they are trying to protect, and end up having a reverse effect of what the bill intends. Bloomberg has raised taxes on cigarettes, banned smoking in restaurants and bars, and donated $125 million of his own money in campaigns and programs to stop smoking. We have not contacted Bloomberg for a direct comment on the ban and are merely sharing what the Epoch Times has published about his position.

Forty states have addressed the issue of candy and fruit-flavored cigarettes after frustration that the federal government has not take a stand against R.J. Reynolds marketing of cigarettes to young people. R.J. Reynolds has agreed to a settlement with the attorney generals of 40 states to stop selling candy, fruit and alcohol-flavored cigarettes in the United States.

Along with the ban on Camel Exotic Blends including Mandarin Mint, Dark Mint, Crema, Izmir Stinger, Twist, Cinnzabar, Mandalay Lime, Aegean Spice, Bayou Blast, Beach Breezer, Margarita Mixer, Midnight Madness, Back Alley Blend, Kauai Kolada, Twista Lime, Winter MochaMint, Warm Winter Toffee, Blackjack Gin, Screwdriver Slots and SnakeEyes Scotch; Salem Silver including Dark Currents, Fire & Ice, Deep Freeze and Cool Myst; and Kool Smooth Fusions including Mintrigue, Mocha Taboo, Midnight Berry and Caribbean Chill, the tobacco company agreed to stop promotional materials that suggest candy, fruit or alcoholic beverages.

What do you think the best solution is to the problem of cigarettes that appear to be marketed to appeal to our youth? A ban? Increased taxing on cigarettes? Or do you have a more creative solution?

Cigarettes remain the only legal product that kills half of its regular users when consumed as intended by the manufacturer. -- World Health Organization

Tobacco: deadly in any form or disguise is the theme of the World Health Organization, WHO, World No Tobacco Day. According to WHO, the variety of tobacco products manufactured and marketed worldwide continues to expand. For example, new types of flavored, natural or organic and roll-your-own cigarettes are often advertised and marketed with names and packaging that might mislead consumers into believing that they are less dangerous than conventional cigarettes.

The youth continue to be targeted by advertising and products that are deceptive and meant to conceal the fact that tobacco is being used. Some tobacco products are being made to look like candy. One of the products contains compressed tobacco powder along with sweeteners, mint and other flavorings, and resembles a brand of popular breath mints. While the tobacco industry continues to deny their intent is to target the young, anti-tobacco activists point to tobacco products that are flavored with sweeteners to taste like candy and come in chewing gum-style packaging. You know, it is a common tactic of the guilty to proclaim innocence. But just saying it isn't so doesn't work because the eyes don't lie. If it looks like a duck -- and walks like a duck -- it's a duck. Deception is the tobacco industry's duck. For more information, visit WHO's World No Tobacco Day.