Celebrities catch our attention. They cause us to pay attention too -- which is likely why the media uses celebrities and prominent people to send messages about all sorts of issues, like breast cancer.

It's not just the real-life survivor celebrity stories -- about Melissa Etheridge and Elizabeth Edwards and Sheryl Crow -- that make headlines and attract ratings. It's also the portrayal of cancer survivors on television that raises awareness about this disease. It's not a new trend -- it started long ago when All in the Family's Edith Bunker (Jean Stapleton) experienced a breast cancer scare, marking one of the first times the issue of breast cancer was discussed openly on TV.

Tough cop Mary Beth Lacey (Tyne Daly) of the TV show Cagney & Lacey traveled a breast cancer journey. Sisters eldest sister Alex (Swoosie Kurtz) was diagnosed with breast cancer and survived chemotherapy with family by her side. Beverly Hills, 90210 character Brenda Walsh (Shannen Doherty) found a lump in her breast and shed light on the fact that young women are not immune to breast cancer. Sex and the City's Samantha Jones (Kim Cattrall) developed breast cancer and proudly pulled off her wig on television. The L Word's Dana Fairbanks (Erin Daniels) lost her battle with breast cancer. And on Angela's Eyes, FBI agent Angela Henson recently learned her mother once had breast cancer -- and that it has come back.

There are many others television story lines woven with the thread of breast cancer. They draw viewers and boost ratings. They also raise awareness -- because people pay attention to celebrities.

Glamour editor and leukemia cancer survivor Erin Zammett Ruddy blogs Life with Cancer and is the author of My (So-Called) Normal Life. Five years ago, at the age of 23, Erin was diagnosed with chronic myelogenous leukemia (CML). Immediately after her cancer diagnosis, Erin began chronicling her life with cancer in a monthly Life with Cancer column for Glamour magazine. Recently, she has launched a blog after the same name as her column.

"I am excited to be starting my blog for Glamour. I am going to be talking about whatever it is I am feeling about that particular day.

I hope to hear from readers that instead of being a patient or a victim -- it's something like I have this disease, what can I do with it -- how can I help other people.

Do I wish I didn't have cancer? Yes, but I wouldn't trade my life right now for anything and that life includes cancer."

While Erin is new to blogging, she is not new to writing, and she is an excellent writer. Frank, serious, open, vulnerable, and bouyant with a delightful sense of humor, her writing makes for a blog that is difficult to leave until you have read every post. Erin takes Gleevac, and in order to have a baby she will need to stop taking the drug that keeps her in cancer remission. She is very honest in sharing the anxiety and anticipation of making this choice.

From the blog, you can access the monthly column Erin writes for Glamour magazine. One of the most recent features an interview with MTV's Real World/Road Rules Challenge: Fresh Meat Diem Brown, a 25-year-old woman currently battling ovarian cancer. After hearing about Diem, and watching her on the reality show, Erin was intrigued to meet her. As a result of the time the two spent together, and sharing stories with Diem, Erin was inspired to stay positive in the midst of uncertainty.

Erin Zammett Ruddy is a phenomenal woman with a terrific attitude, and a blog we are glad she keeps.

Celebrities have a way of motivating the public to take action. They help dictate fashion trends and set standards for mostly unattainable body shapes and sizes. They add hype to political views and philosophies and make influential statements about all sorts of issues. Like breast cancer. With its backing from celebrities like Melissa Etheridge and Sheryl Crow and Kylie Minogue -- all breast cancer survivors who are speaking out and raising awareness -- breast cancer has burst onto the media scene and is receiving powerful, positive attention. Kylie Minogue's public diagnosis spurred so many women into getting their breasts checked that the Medical Journal of Australia reports a 40 percent increase in bookings for mammograms. But sometimes, celebrity diagnoses don't elicit a response at all.

Italian tenor Luciano Pavarotti was diagnosed with pancreatic cancer last month -- yet the announcement barely registered on the public's radar. Perhaps he does not command the same kind of reaction as pop singers do. Or perhaps it's the type of cancer that keeps his public battle on the sidelines.

The breasts are a visible icon of femininity -- out in the forefront for all to see. And so the issue of breast cancer is in the forefront. The pancreas, on the other hand, are hidden behind the stomach and are out of sight -- and out of mind. When Apple chief executive Steve Jobs was diagnosed with pancreatic cancer in 2004, he didn't even know where to find his pancreas. And so this organ does not attract much fanfare -- and therefore does not attract the funding and research that breast cancer does. Which is sad because this cancer is not just hidden inside the body. It's also a hidden killer. It can't be felt like breasts can be felt. And there is no easy way to detect it, like with mammogram and other imaging techniques. Often a diagnosis of pancreatic cancer -- the fourth leading cause of cancer death in Western societies -- comes with a death sentence. And more and more, breast cancer diagnoses come with promising expectations of survival.

We may not know as much as about pancreatic cancer as we do breast cancer. But there are some behaviors that may contribute to this deadly disease. So in the spirit of prevention, consider this:

• If nobody smoked, 25 percent of pancreatic cancer cases wouldn't happen.
• Alcohol consumption can increase the risk by 15 times.
• Some studies link high meat consumption and low vegetable consumption to incidences of pancreatic cancer.
• Folate, the B vitamin in green leafy vegetables, oranges, legumes, and whole grains seem to reduce the risk. But folate supplements don't seem to have the same healthy effect.

Melissa Etheridge's song Run for Life -- inspired by her own personal battle with breast cancer -- plays just as the pink and white SUNCHIPS® website is opened. And visitors to the site learn quickly that they can contribute to the Crunch for the Cure campaign by simply purchasing a bag of specially-marked SUNCHIPS® and entering in the special printed code here. For each code entered through December 15, 2006, SUNCHIPS® brand will donate .25 cents to the Susan G. Komen Breast Cancer Foundation in support of its breast cancer initiatives. A pink breast cancer ribbon is the special mark on these bags of SUNCHIPS®, signifing a partnership in the fight against breast cancer.

This website also includes information about breast cancer, about Susan G. Komen races and volunteer opportunities -- and it even provides a means for thanking favorite Race for the Cure® volunteers. Readers can post their own thank-you messages that will appear on a virtual thank you wall.

Thank you SUNCHIPS® for your commitment to this cause.

Photographs of beautiful, brave, bald women fill the pages of Jackson Hunsicker's new book, Turning Heads: Portraits of Grace, Inspiration, and Possibilities.  Hunsicker, a cancer survivor whose initial fear after diagnosis was that of losing her own hair, features portraits of women from all over -- bald women whose cancer and chemotherapy took their hair.  Well-known photographers capture their beauty in this photo book that features cancer survivors in their own natural settings -- like two women posing in Venice Beach, one having never before gone out bald in public, a surfer riding a wave in Hawaii, and a bald and proud Melissa Etheridge on stage at the 2005 Grammy's.  Each photograph is accompanied by a short essay as the women in this book showcase their talents, interests, bravery, and courage. Hats off to Hunsicker for a book sure to be inspiring.

Ford is calling all warriors to bang your drum -- paint your face -- run -- walk -- and fight for the breast cancer cure. Ford and Ford dealers are recruiting Warriors to ramp up the fight against breast cancer. As the Ford for Warriors in Pink page states, "Ford Warriors in Pink can be found at the Komen Race for the Cure events as always, only now they will arrive as a united front, as one in Warrior gear."

The Warrior gear are symbols and each one carries a meaning. War Paint is worn by Warriors ready to enter battle; The Warriors represent the power and the courageous who fight against breast cancer; Wings honor the angels who have passed after their fight against breast cancer; Crowned Warriors remind us that breast cancer touches the lives of both genders; Feathers represent kinship and are traditionally used in battle; Hearts represent the love in the lives of breast cancer fighters, their family and friends; Chevron is a French word meaning rafter and signifies protection and Plants represent life, growth and survival.

Recently, someone remarked to me that they could not write about cancer every day. During the 30 second I Run video spot featured on the Warriors in Pink web page, there is a little girl who holds up a handwritten sign that says, My Mommy's going to make it. That is why I can write about cancer every day. As a breast cancer survivor, I believe, and I survive and I fight for all the mommies -- so one day little girls won't have to lose their mommies. That is how I can do it. Every day -- for as long as I survive. If you want to join a positive and powerful campaign in the fight against breast cancer, check out  In Every Woman there is a Warrior in Pink.