Elizabeth Edwards' breast cancer recurrence has the disease once again dominating newspapers, magazines, television programs, and conversations.

Just two days ago, I heard a run-down of facts about breast cancer. They were shared to raise awareness, and while I was already aware of most of them, it's still quite sobering to hear some of the statistics that surround a disease that lands in the laps of more than 200,000 American women every year.

Think about these -- three powerful truths that happen to stick in my mind at this very moment:

The highest risk of breast cancer belongs to those older than 60.

Nearly 85 percent of women diagnosed with breast cancer have no family history of the disease.

And tragically, every three minutes, a woman is diagnosed with breast cancer.

Someone asked me the other day how I continue to come up with topics for my posts. I wish I could say it was a chore to find material on cancer, but it isn't. There is always something to write about -- so much to write about, in fact, that if I had the time and energy, I could write volumes each day.

I find my topics in newspapers, in magazines, and in books. I spot them on television, on the radio, on the internet. I draw from personal experience and from others' experiences. I write and write and write because cancer just keeps on appearing in my life. I wish it didn't.

Cancer is everywhere. And it offers me an endless reserve of material that just keeps stacking up. So how do I come up with topics for my posts? I don't. The topics come to me.

Sabrina Weill, CEO of Weill Media and former editor-in-cheif of Seventeen, accomplished a big thing on Monday. She launched her own website. And she hopes it will inspire others to do big things.

Weill is partnering with newspapers, television shows, magazines, radio shows, and websites and is asking professionals at these media spots to add a Halo Link to stories they feature about individuals in the midst of personal crisis who represent larger social issues such as autism, child neglect, poverty, cancer, crime, and natural disasters -- and who need financial assistance as they journey through difficulty.

The Halo Link will deliver readers directly to Weill's website where they can make a difference in the lives of those who need a little boost.

Weill's motivation comes from a news story she heard about a mother who saved enough money from recycled cans to send her four children to college. Weill wanted to send this woman a check but didn't know how to locate her. The next day, a friend shared she wanted to do the same thing but was stuck. Weill and her friend wanted to help. They just didn't know how to reach out.

Weill wanted to make it easier for others to locate potential recipients of their good will. And so ProjectAngelMom.com was born.

"In the wake of recent tragedies, and with the holidays upon us, I keep hearing people say they are looking for more personal ways to make a difference," says Weill. "Even if someone only has $5.00 to give, it adds up and can make a huge impact."

Most current media reports have us believing that incidences of cancer are at epidemic proportions. What isn't making headlines is the fact that for many cancers, incidences of the disease are on the decline. This is what the American Council on Science and Health states as a result of a new report released from the North American Association of Central Cancer Registries, the American Cancer Society, and the Centers for Disease Control and Prevention. If only reports like this were splashed all over our newspapers and television screens -- instead of grim reports of increasing diagnoses and deaths -- then maybe the outlook on cancer would be a bit more hopeful.

Rates of colorectal cancer, uterine cancer, stomach cancer, and cervical cancer have all been declining for two years. Drops in cases are mostly attributed to lower rates of smoking, better screening, and better treatments. For men, lung cancer death rates have also fallen.

So not all incidences of all cancers have dropped -- but some have. And this should at least keep us hoping, dreaming, wishing for a day when cancer is not even loosely associated with the word epidemic. And it should surely be cause for at least some media coverage.